Andy's Round-up: Jack Dorsey says something nice about Facebook, TikTok and Facebook are like boats in the night
19th November 2019
Each week our Growth Director Andy Lambert puts together a brief overview of social media news for the past week. So what happened last week?
🤔 What happened? Facebook are testing an Insta-like gallery for when users click off a photo.
💡 My take I'm not sure exactly how Facebook plans to navigate the "Does this belong on FB or Insta?" boundary, but I think it's probably good that Facebook is becoming less text-heavy. Over the years their site has become over-developed with links, and I've noticed users more frequently making their posts more wordy.
🤔 What happened? Facebook in 2016 was much warmer to buying the Chinese social network than Facebook in 2019. 💡
My take Watching Facebook make global policy moves is fascinating. The way it courts and shifts favour reminds me of watching Global leaders at summits or on country visits. Facebook's current line to US regulators is that breaking the company up would expose it to its global competitors. But its tests of a Tik Tok-like service with Instagram in Brazil shows that it would love to be loved by Gen Z.
🤔 What happened? Jack Dorsey endorses Facebook's move to make Instagram likes private.
💡 My take Jack is positioning Twitter as the primary champion of social networks that act ethically, as shown by Twitter's decision to ban political ads, and his own criticism of Facebook as being too political. However, it's time to give Facebook credit where credit's due: after all some form of hidden likes may appear on Twitter in the not-so-distant future.
🤔 What happened? Vine is making its return as a video sharing app called Byte.
💡 My take It's interesting that Byte founder Dom Hoffman says that he doesn't expect Byte to compete with Tik Tok. Is this encouraging? Surely Tik Tok, with 1.5 billion app downloads under its belt, wants to compete with an emerging app, if it means moving into a complementary market?
🤔 What happened? Facebook has introduced a single payments platform that works across all of its apps
💡 My take Who's going to use this, when there are so many other options? Maybe Gen Xers or Boomers that haven't yet settled on an app for mobile payments? Either way, this seems more like feature bloat, or at best a slight convenience, than a disruptive service.
Andy does a round-up of social media news every week. Connect with Andy on Linkedin to get it first.