50 Social Media Analytics Tools you should know about (with verified reviews)

Alan
25th September 2020

You only improve what you measure, as the quote goes.

With 100 things happening at any one time, that’s never more true than in the world of a social media manager.

To actually make a difference, you need to be aware of your results. And to be aware of your results, you need to know what to measure - and how you’re going to measure it.

That’s why it’s so important to find a social media analytics tool that slides neatly into your workflow and tracks your performance as you go.

But every social media marketer has different priorities. So which is the right tool for you?

50 best social media analytics tools

We’ve put together the most diverse list of social analytics tools we could find in order to identify which social media analytics tool will help you become a better social media marketer.

We’ve also included independent customer reviews from G2Crowd for you to make your own mind up about which tool best fits what you’re trying to do.

Please note that prices for software frequently change. All prices are correct at the time of publishing, according to G2Crowd.

First though, anyone working in social media management needs to know why they’re measuring the performance of their content.

If your content isn’t getting the engagement you expect, you need to stop posting that type of content and rethink what your audience wants to hear. More of the same will quickly mean that your audience scroll right past you in their feeds.

Ask yourself: Are you posting at the right time? Do you have the right content mix? Are people even paying attention to your posts?

Then ask yourself: How do I know for sure?

best and cheapest social media analytics tools

You don’t. Not unless you’re regularly looking at your social media analytics and testing new post types.

Social media analytics tools can also show the rest of your team how effective your efforts are, and prove return on investment for the time and money you’re putting into creating content.

In other words, social media analytics tools help you prove that you’re bossing it. Even if you already know you are.

There’s no hard and fast rule to growing your social accounts, but we’ve built a framework to help you turn your social insights into action.

This involves introducing biweekly reviews to monitor and quickly improve how your posts perform.

We’d recommend you focus on these key metrics (in order of importance) 1) Engagements 2) Follower growth / Page likes

Every two weeks you’ll want to look at these metrics to identify: 1) What went well 2) What didn’t go well 3) What you’re going to focus on for the next two weeks

By dropping all content types that didn’t go well as soon as possible, you’re not going to bore your audience with more of the same.

By adding more of what went well, you’re going to keep giving your audience what they want.

And by introducing three new creative formats every two weeks (e.g. longer threaded posts) you’ll find new ways to entertain your audience that you’ll want to keep doing more of.

When you introduce a process like this you’re going to see your social accounts continually grow, because you’re quickly swapping out cards until you’re left with a hand of aces.

best social media analytics tools

How do the different social media analytics tools compare in terms of the features they offer, their pricing, and what their customers think? To give an overview of how each social media analytics tool fits into the wider market, we’ve listed the top 50 social media analytics tools, along with what they do, how much they cost, and what their customers think.

Please note that - because the price of software often changes - the pricing information listed below may not be correct by the time you read this article.

To find correct pricing, take a look at the tool's home page, which we’ve listed for each software below.

1) ContentCal

ContentCal best social media analytics tools

ContentCal is the ultimate tool for creating content as a team, allowing you to plan, create and publish compelling social content. An important part of publishing content is measuring how that content has performed, so ContentCal also offers analytics.

The analytics tool tells you everything you need to know about improving your posting behaviors, with stats on your engagement, your audience growth, and the best time to post.

These features all help you stop guessing and get real insights into the effectiveness of your social media marketing efforts. How are you going to improve if your social media scheduling tools don’t tell you how you’re doing?

How to read social media analytics

There are several helpful views within ContentCal Analytics to identify the success of your social efforts. You can view performance data by:

Organisation-wide or profile-specific

By different social channels, e.g. Twitter, Linkedin or Facebook
Different time periods
Different campaigns (with Category Tags)
Different content types (with Category Tags)
Posts

That gives you lots of flexibility to interrogate your data and find the root causes for your successes and shortcomings.

Take a look at this video for more on how to use ContentCal’s Analytics feature:

Embedded content: https://www.youtube.com/watch?v=6Y_Fg6Fhs4Y

Other features include: Team collaboration, social calendar, post scheduling, content hub, integrations

Prices start from: $17 per month

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50 Social Media Analytics Tools you should know about (with verified reviews)

Why social media analytics is important

How to use social media analytics tools to grow your social accounts

List of 50 social media analytics tools

1) ContentCal

2) Mentionlytics

3) Sprout Social

4) SEMRush

5) Hootsuite

6) Zoho Social

7) Later

8) Sendible

9) Sprinklr Modern Engagement

10) BuzzSumo

11) Oktopost

12) TrackMaven

13) Falcon.io

14) Agorapulse

15) SocialBakers

16) Napoleon Cat

17) CoSchedule

18) FollowerWonk

19) Twitter Analytics

20) Traject

21) eClincher

22) Netbase Quid

23) Digimind Social

24) StatusBrew

25) Social Blade

26) Meltwater Social

27) Mentionlytics

28) DeepDivr

29) Fanpage Karma

30) Get Social

31) Brand24

32) You Scan

33) Clarabridge Engage

34) Iconosquare

35) Tailwind

36) Audiense

37) Synthesio

38) Facelift Cloud

39) Pulsar Platform

40) NiceJob

41) Vaizle

42) Manage Flitter

43) SocialPilot

44) Zoomsphere

45) Rival IQ

46) Buffer

47) Loomly

48) Sendible

49) PromoRepublic

50) Content Studio