50 Social Media Analytics Tools you should know about (with verified reviews)
25th September 2020
You only improve what you measure, as the quote goes.
With 100 things happening at any one time, that’s never more true than in the world of a social media manager.
To actually make a difference, you need to be aware of your results. And to be aware of your results, you need to know what to measure - and how you’re going to measure it.
That’s why it’s so important to find a social media analytics tool that slides neatly into your workflow and tracks your performance as you go.
But every social media marketer has different priorities. So which is the right tool for you?
We’ve put together the most diverse list of social analytics tools we could find in order to identify which social media analytics tool will help you become a better social media marketer.
We’ve also included independent customer reviews from G2Crowd for you to make your own mind up about which tool best fits what you’re trying to do.
Please note that prices for software frequently change. All prices are correct at the time of publishing, according to G2Crowd.
Why social media analytics is important
First though, anyone working in social media management needs to know why they’re measuring the performance of their content.
If your content isn’t getting the engagement you expect, you need to stop posting that type of content and rethink what your audience wants to hear. More of the same will quickly mean that your audience scroll right past you in their feeds.
Ask yourself: Are you posting at the right time? Do you have the right content mix? Are people even paying attention to your posts?
Then ask yourself: How do I know for sure?
You don’t. Not unless you’re regularly looking at your social media analytics and testing new post types.
Social media analytics tools can also show the rest of your team how effective your efforts are, and prove return on investment for the time and money you’re putting into creating content.
In other words, social media analytics tools help you prove that you’re bossing it. Even if you already know you are.
How to use social media analytics tools to grow your social accounts
There’s no hard and fast rule to growing your social accounts, but we’ve built a framework to help you turn your social insights into action.
This involves introducing biweekly reviews to monitor and quickly improve how your posts perform.
We’d recommend you focus on these key metrics (in order of importance) 1) Engagements 2) Follower growth / Page likes
Every two weeks you’ll want to look at these metrics to identify: 1) What went well 2) What didn’t go well 3) What you’re going to focus on for the next two weeks
By dropping all content types that didn’t go well as soon as possible, you’re not going to bore your audience with more of the same.
By adding more of what went well, you’re going to keep giving your audience what they want.
And by introducing three new creative formats every two weeks (e.g. longer threaded posts) you’ll find new ways to entertain your audience that you’ll want to keep doing more of.
When you introduce a process like this you’re going to see your social accounts continually grow, because you’re quickly swapping out cards until you’re left with a hand of aces.
List of 50 social media analytics tools
How do the different social media analytics tools compare in terms of the features they offer, their pricing, and what their customers think? To give an overview of how each social media analytics tool fits into the wider market, we’ve listed the top 50 social media analytics tools, along with what they do, how much they cost, and what their customers think.
Please note that - because the price of software often changes - the pricing information listed below may not be correct by the time you read this article.
To find correct pricing, take a look at the tool's home page, which we’ve listed for each software below.
1) ContentCal
ContentCal is the ultimate tool for creating content as a team, allowing you to plan, create and publish compelling social content. An important part of publishing content is measuring how that content has performed, so ContentCal also offers analytics.
The analytics tool tells you everything you need to know about improving your posting behaviors, with stats on your engagement, your audience growth, and the best time to post.
These features all help you stop guessing and get real insights into the effectiveness of your social media marketing efforts. How are you going to improve if your social media scheduling tools don’t tell you how you’re doing?
There are several helpful views within ContentCal Analytics to identify the success of your social efforts. You can view performance data by:
Organisation-wide or profile-specific
- By different social channels, e.g. Twitter, Linkedin or Facebook
- Different time periods
- Different campaigns (with Category Tags)
- Different content types (with Category Tags)
- Posts
That gives you lots of flexibility to interrogate your data and find the root causes for your successes and shortcomings.
Take a look at this video for more on how to use ContentCal’s Analytics feature:
Embedded content: https://www.youtube.com/watch?v=6Y_Fg6Fhs4YOther features include: Team collaboration, social calendar, post scheduling, content hub, integrations
Prices start from: $17 per month
Reviews: Go to G2 Crowd
2) Mentionlytics
Other features include: Social media monitoring, brand reputation management, publishing and scheduling posts, customizable report builder
Prices start from: $99 per month
Reviews: Go to G2 Crowd
Description: It's a must-have tool to stay top-notch in the social media marketing game.
What do you like best? It is a dynamic platform that assists in improving the business and reputation of a brand. With Mentionlytics tools, you can track all the conversations, customize reports, analyze sentiments, get advised on social media tactics, provide good customer service, set alerts and find sales leads. Moreover, in an office, multiple users can log into one platform and monitor billions of data.
3) Sprout Social
Other features include: Post scheduling, team collaboration, publishing, integrations, social calendar
Prices start from: $99 month a month
Reviews: Go to G2 Crowd
4) SEMRush
Other features include: Social audit, social monitoring, social posting, SEO
Prices start from: $99.95 per month
Reviews: Go to G2 Crowd
5) Hootsuite
Other features include: Responding, scheduling, content curation, approvals
Prices start from: $0 a month
Reviews: Go to G2 Crowd
6) Zoho Social
Other features include: Post scheduling, ‘clean’ interface and team collaboration option
Prices start from: $15 a month
Reviews: Go to G2 Crowd
7) Later
Other features include: Hashtag search, post scheduling, image creation for Instagram
Prices start from: $0 a month
Reviews: Go to G2 Crowd
8) Sendible
Other features include: Social listening tool, intuitive interface, free webinars
Prices start from: $29 a month
Reviews: Go to G2 Crowd
9) Sprinklr Modern Engagement
Other features include: Social listening, publishing and post scheduling
Prices start from: Not disclosed. Contact Sprinklr directly.
Reviews: Go to G2 Crowd
10) BuzzSumo
Other features include: Trends section, ‘influencer’ finder and scheduling tool
Prices start from: $99 a month
Reviews: Go to G2 Crowd
11) Oktopost
Other features include: B2B targeted, a scheduling and social advocacy tool which enables stakeholders to be added.
Prices start from: Not disclosed. Contact Oktopost for pricing.
Reviews: Go to G2 Crowd
12) TrackMaven
Other features include: Competitor comparison tool
Prices start from: Not disclosed. Contact TrackMaven for pricing.
Reviews: Go to G2 Crowd
13) Falcon.io
Other features include: Content scheduling, social listening, URL shortening tool
Prices start from: $129 a month
Reviews: Go to G2 Crowd
14) Agorapulse
Other features include: Team collaboration, social calendar, social listening
Prices start from: $99 a month
Reviews: Go to G2 Crowd
15) SocialBakers
Other features include: Influencer search and discovery, relationship management, campaign management
Prices start from: $200 a month
Reviews: Go to G2 Crowd
16) Napoleon Cat
Other features include: A social inbox for online comments and an auto moderation feature to help with spam
Prices start from: $27 per month
Reviews: Go to G2 Crowd
17) CoSchedule
Other features include: Post scheduling, re-queue posts and publish to blog channels
Prices start from: $0 a month
Reviews: Go to G2 Crowd
18) FollowerWonk
Other features include: Best time to Tweet, view extract of followers
Prices start from: $0 a month
Reviews: Go to G2 Crowd
19) Twitter Analytics
Other features include: Paid campaign tracking, identify influencers
Prices start from: $0 a month
Reviews: Go to G2 Crowd
20) Traject
Other features include: Brand tracking, post scheduling and team collaboration
Prices start from: $49 a month
Reviews: Go to G2 Crowd
21) eClincher
Other features include: Scheduling posts, social media monitoring, social media management
Prices start from: $59 per month
Reviews: Go to G2 Crowd
22) Netbase Quid
Other features include: Social listening, influencer identification and competitor analysis
Prices start from: Not disclosed. Contact Netbase Quid directly for pricing.
Reviews: Go to G2 Crowd
23) Digimind Social
Other features include: Sentiment scoring, influencer identification and report customizability
Prices start from: Not disclosed. Contact Digimind Social directly for pricing.
Reviews: Go to G2 Crowd
24) StatusBrew
Other features include: Virality mapping, social listening and post scheduling
Prices start from: Not disclosed. Contact StatusBrew directly for pricing.
Reviews: Go to G2 Crowd
25) Social Blade
Other features include: Influencer identification, attribution and paid campaign tracking
Prices start from: Not disclosed. Contact TrackMaven for pricing.
Reviews: Go to G2 Crowd
26) Meltwater Social
Other features include: Sentiment scoring, report customizing and influencer identification
Prices start from: Not disclosed. Contact Meltwater Social directly for pricing.
Reviews: Go to G2 Crowd
27) Mentionlytics
Other features include: Social listening, brand monitoring for print and online media
Prices start from: $39 per month
Reviews: Go to G2 Crowd
28) DeepDivr
Other features include: Paid campaign management
Prices start from: Not disclosed. Contact DeepDivr directly for pricing.
Reviews: Go to G2 Crowd
29) Fanpage Karma
Other features include: Community management
Prices start from: $59 per month
Reviews: Go to G2 Crowd
30) Get Social
Other features include: Integrations, trend identifier
Prices start from: $99 per month
Reviews: Go to G2 Crowd
31) Brand24
Other features include: Social listening, brand monitoring, community management
Prices start from: $49 per month
Reviews: Go to G2 Crowd
32) You Scan
Other features include: Social listening, reputation management
Prices start from: $1,000 per month
Reviews: Go to G2 Crowd
33) Clarabridge Engage
Other features include: Automated publishing, social listening
Prices start from: Not disclosed. Contact Clarabridge Engage for pricing.
Reviews: Go to G2 Crowd
34) Iconosquare
Other features include: Attribution, influencer identification
Prices start from: $29 per month
Reviews: Go to G2 Crowd
35) Tailwind
Other features include: Post scheduling, social listening
Prices start from: $9.99 per month
Reviews: Go to G2 Crowd
36) Audiense
Other features include: Social listening, brand monitoring, audience segmentation
Prices start from: $948 per year
Reviews: Go to G2 Crowd
37) Synthesio
Other features include: Internationalization, social listening and scalability
Prices start from: Not disclosed. Contact Synthesio for pricing.
Reviews: Go to G2 Crowd
38) Facelift Cloud
Other features include: Social sharing, business intelligence and social campaigns
Prices start from: Not disclosed. Contact Facelift Cloud for pricing.
Reviews: Go to G2 Crowd
39) Pulsar Platform
Other features include: Social media monitoring, social listening, influencer identification
Prices start from: $194 per month
Reviews: Go to G2 Crowd
40) NiceJob
Other features include: Community management, ad management
Prices start from: $45 per month
Review: Go to G2 Crowd
41) Vaizle
Other features include: Attribution and scalability
Prices start from: Not disclosed. Contact Vaizle for pricing.
Review: Go to G2 Crowd
42) Manage Flitter
Other features include: Social media management, content calendar, content curation, content library
Prices start from: $0
Reviews: Go to G2 Crowd
43) SocialPilot
Other features include: Approval workflows, integrations, social media management
Prices start from: $30 a month for the Professional package
Reviews: Go to G2 Crowd
44) Zoomsphere
Other features include: Social listening
Prices start from: $89 per month
Reviews: Go to G2 Crowd
45) Rival IQ
Other features include: Influencer identification, paid campaign tracking, competitor analysis
Prices start from: $199 per month
Reviews: Go to G2 Crowd
46) Buffer
Features include: Responding, Scheduling, Content Curation, Approvals
Pricing starts at: $0 per month
Reviews: Go to G2 Crowd
47) Loomly
Features include: Scheduling, Content Curation, Approvals
Pricing starts at: $34 per month
Reviews: Go to G2 Crowd
48) Sendible
Features include: Responding, Scheduling, Content Curation, Approvals
Pricing starts at: $29 per month
Reviews: Go to G2
49) PromoRepublic
Features include: Scheduling, Content Curation
Pricing starts at: $49 per month
Reviews: Go to G2
50) Content Studio
Features include: Responding, scheduling, content curation, approvals
Pricing starts at: $49 per month
Reviews: Go to G2
That’s the full list of every social media analytics tool we could find! We hope you find it useful.
Why not also have a look at our list of 71 social media scheduling tools.
Ready to give us a go? Book a free demo of ContentCal here!
Level up your social accounts
We’ll send you our latest blogs, guides, and let you know about upcoming webinars. Subscribe to our newsletter, so you don’t miss a thing.
