The 9 best marketing podcasts for inspiration
The of the industry's best marketers gave us their podcast recommendations for International Podcast Day.
29th September 2021
50% of all US homes are podcast fans - and with over 48 million episodes to choose from, it's easy to be spoilt for choice.
As it's International Podcast Day - and there are so many great marketing-focused podcasts out there to entertain and inspire you, - we've rounded up our favorites with help from a few friends of ContentCal, who you may recognize.
Of course, we had to include ourselves! Our podcast, Martech Stacked, looks at what marketing technologies are used by the top digital marketers and how they tie these together to build an unstoppable growth machine. In each episode, David Bain is joined by CEOs, marketing experts, and strategists from all areas of marketing to break down their essential tools for success.
Imagine being the only marketer on the team at a budding startup.
You need to have a huge amount of knowledge of all sorts of campaigns: paid, content, social, email, partnerships… the list goes on. What's more, you're responsible for both strategy and execution (no matter how brilliant you are, there are only 24 hours in a day... and fewer if you want to, y'know, sleep).
That's a lot of hats to wear. Well, it was the reality for Georgiana Laudi back when Unbounce was just a baby company. Today, she is the VP of Marketing and has watched the department grow to have more than 30 employees, and is sharing her knowledge for making your life easier in her podcast.
Recommended by: Sophie, Marketing Executive at ContentCal
"Being a content marketer requires you to have knowledge in so many different areas, and it can be hard to keep up with all of the new updates and trends going on at the same time! This podcast is great because it's from a fellow content marketer who understands the challenges we face in the role, and breaks down everything you need to know from best practices to total education in a super digestible episode."
Marketing over coffee is a weekly discussion of what's new in the world of the marketing and technology crossover. Think of it as your go-to news bite...that's recorded in an actual coffee shop in New York!
That doesn't mean they're compromising on quality though. In this podcast you can expect interviews with some of the biggest names in the industry including: Seth Godin, Simon Sinek, Ann Handley, David Meerman Scott, and Mitch Joel.
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Recommended by: Luan Wise, Expert Marketing Consultant and Social Media Trainer
"I have two 'go-to' podcasts. The first because I was immediately drawn to the title, 'Marketing Over Coffee'! I enjoy the weekly short conversational style sessions with John Wall and Christopher Penn, plus the range of topics they cover - from search to email, traditional marketing to latest trends. I also love Holly Tucker's 'Conversations of Inspiration' podcast and how she so passionately supports small businesses and hosts guests with great stories to share."
Marketing School brings you 10 minutes of actionable marketing advice every single day in a whole range of areas - from how to structure an effective blog, to gathering customer insights, and even dealing with the burnout most marketers have experienced at some point.
It takes marketing further than just the skills and knowledge required to do the job, but also the lifestyle that comes with it too. With over 50 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. They're always looking for guests too if you fancy yourself as an expert!
Recommended by: Kirsty, Senior Marketing Executive at ContentCal
"I learn something useful from every single episode, plus all episodes are only 5-10 minutes so it's a really easy thing to fit into my day and it's bite-sized enough that I don't zone out while I'm listening. All of the advice is completely actionable and comes from real experts Neil Patel and Eric Siu who have already been there, done that, and know best."
Louis Grenier is the French mastermind behind the podcast that's had over 1m+ downloads with no ads, having previously worked with major brands such as Dropbox and Hotjar. He's learned from his mistakes and loves to create stuff that stands out and bills that as the key to successful marketing, and uses the podcast to help others experience the same thrill when getting great results.
Expect a lot of swearing from the guy who doesn't stand for marketing BS, and thinks you shouldn't either.
Recommended by: Andy, Director of Growth at ContentCal
"I appreciate the irony in this. My favorite podcast as a marketer is one about hating marketers. However, this podcast tops my list for being one of the few BS-free zones on the internet. Too many podcast hosts either spend time asking easy questions or being sycophantic to their guests. Not this one. The host Louis Grenier, not only knows his stuff, he's quick to drill into his guests' points that don't get into the detail. That's why I love it, it's all about actionable information delivered by respected marketers for all industries (although I'd say there is a bias towards B2B, which suits me). Very much recommended. Word of warning, Louis likes an F-Bomb, so if you're easily offended, this is probably not one for you."
A coffee with the CMA (hosted by Rob!) is a collection of insightful interview-style episodes where he's speaking with content marketing experts from across the world from some of the largest publishers, agencies, and brands, who the CMA are lucky enough to call members.
This podcast is designed to give you a window into their world whilst offering a look at the wider content industry in a relaxed and informal environment.
Recommended by: Rob John, Managing Director at The Content Marketing Association
"I’ve been a fan of podcasts for a number of years. One of the reasons is that it gives an opportunity to those who don’t have a budget to produce high-quality content from the start. Another reason I’m a fan of the industry is seeing passionate people find and use creative ways to reach an audience, the ability to talk about a niche topic and reach an engaged audience is now easier than ever before. I find myself listening to podcasts on commutes, car rides, whilst cooking, and even when I’m in the bath!"
Pricing Page Teardown is a weekly show where CEO of ProfitWell, Patrick Campbell ,and Price Intelligently's GM Peter Zotto, break down strategies and insights into pricing structures of the world's biggest and best companies. They also go into detail on the tips you can pick up for monetizing your own business, and how it supports overall growth in other areas too.
There's already five seasons of this podcast, so there's plenty to listen to!
Recommended by: Jim, Managing Director at ContentCal
"This one is great as it gives strong opinions on pricing strategies for many types of businesses!"
Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Their weekly podcast hosts members of their editorial team alongside industry-leading guests to cover a broad range of topics from career development and leadership, through to B2B trends and behind-the-scenes of some of the biggest leaders in the space.
Recommended by: Katie, Content Lead at ContentCal
"Marketing Week was one of the first magazines that I remember reading when I started working in marketing a VERY long time ago. I remember the hard copy of the magazine arriving on my desk in a clear envelope every week, and my job was to read through and create a summary of all the top trends for the rest of the team. Fast forward 10 years and Marketing Week actually do that for me in their awesome podcast.
One of the main reasons this particular podcast appeals to me, is that it almost feels like a series of short courses from brands who are leading the way with their marketing, and all of the guests are people who I aspire to be more like with my own campaigns and strategy.
The sessions are usually under 25 minutes, so it feels like you get a lot of actionable information, without having to find a whole heap of spare time to listen in."
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Join the scrappy, skeptical Adweek news team as they debate the highs and lows of creativity, advertising, marketing, media and technology. If something has gone viral that week, you best believe they're talking about it on their show, which is particularly great if you're trying to nail the newer platforms such as TikTok in an informal way.
Recommended by: James Parker, Social Creative at Coolr
"I listen to the Adweek podcast because though it's not the deepest discussion, it's the quickest, most reactive one out there. They cover social news and advertising topes, and interact with their audience across social networks too, encouraging them to submit answers and opinions for topics each week"
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