4 minute read
What’s the best time to post on Facebook in 2022?
Wondering when the best time to post on Facebook to guarantee maximum engagement is? Of course, you are. Read the blog to get all answers.
26th October 2021
Wondering when the best time to post on Facebook to guarantee maximum engagement is?
Of course, you are.
We all want to rise above the noise and get our content read. That’s how we build relationships with our customers.
Here’s what we know…
- Best times: Tuesday, Wednesday and Friday 9 a.m.–1 p.m.
- Best days: Tuesday, Wednesday, Friday
- Worst day: Saturday
Facebook has around 2.89 billion monthly active users. As a result, it’s no surprise that engagement levels are almost 24-hour. Obviously this is slightly annoying as it doesn't offer much guidance about specifically when you should be posting; the flip side is that you can’t really go wrong!
Keep in mind that the best time to post on Facebook is between 1pm and 3pm on weekdays and the worst time to post on Facebook is between 8am and 8pm on a weekend.
According to Buffer, midday and the following few hours are great times to post on Facebook (excluding Sundays) while Hubspot recommends the same but specifically for Thursday and Friday.
How to use ContentCal to find the best time to post on Facebook:
- Head into your ContentCal Content Calendar, and select the ‘Analytics’ tab in on the top menu
- To see your best times to publish across all channels, select ‘All’ at the top left.
- Choose Facebook from the options to focus on that channel. Then pick the time period you’d like to select for the data to be relevant.
- You'll then need to scroll down to the ‘Best time to post graph’ to see when you should be posting on each of your channels.
Your Facebook audience is what makes your page and posts unique. Facebook’s native Insight tool is great for helping you understand the best time to post.
It helps you work out who your audience is and where they live, and also helps you understand the types of content they like to see. Most importantly for the purposes of posting, it’s going to tell you when they are online most often.
To use the Facebook Insights Tool, go to ‘Insights’, click on ‘Posts’, and check out the left-hand column menu:
This chart shows the average times across the week, but hovering over the day can give you further, more detailed insights.
Knowing when your audience is most active tells you when to post:
You can also find the times of your most popular posts by clicking Posts then ‘All Posts Published’.
This data identifies any trends around posting times.
It can be easy to go overboard and start to post lower-quality content to keep up with your social media posting schedule. That’s when you get unfollowed.
If you’ve got customers around the world, aim to post at the times when they’re most likely to engage - which will take a fair amount of digging through those insights!
A study by Social Bakers over a three months period found that most global brands posted on Facebook once a day. The study showed that posting once a week could trigger losing an audience, but more than once a day would alienate them.
As a general rule, you lose touch with your audience if you only post on Facebook once per week - yet posting more than twice per day is just annoying!
Neil Patel suggests that the frequency of posting should be based on how big your audience is. The bigger audience, the more you can afford to post. If a company has less than 10,000 followers then one post a day is best. That’s because if you post twice, your content is competing with itself.
When you post is much more important than how frequently you post.
There’s no reason not to be consistent with your Facebook posts because there are so many great social media management tools around (like ContentCal).
And, of course, Facebook itself allows you to schedule content. However, if you’re looking at using the same content for other platforms too, investing in a social media scheduling tool makes a lot of sense.
Interested in comparing the data to 2020? Check out the best time to post on Facebook in 2020.
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