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What is the best time to post on LinkedIn in 2022?

Knowing when to post on LinkedIn is essential information for any social media marketer. Keep reading to find out when is the best time to post in 2022.

Blog Post Author – Kirsty
Kirsty
20th October 2021

LinkedIn has been steadily growing in popularity, especially due to some algorithm updates that have made it easier to build a strong presence on the platform. As one of the four most popular and powerful social media channels in the world, knowing when to post on LinkedIn in 2022 is essential information for any social media marketer.

Let’s get into the details…

  • The following information applies to both LinkedIn company pages and LinkedIn personal profiles.

The best time to post on LinkedIn in 2022

LinkedIn sprout social best time to post graph

  • Best times: Tuesday through Thursday 9 a.m. – noon
  • Best days: Tuesday and Wednesday
  • Worst day: Sunday

Linkedin engagement levels are fairly consistent on weekdays with a little less traction on Mondays and Fridays and an even bigger reduction in engagement over the weekend. This seems logical considering that LinkedIn is a career-focused social media platform, so less people are likely to be active on LinkedIn during their personal time.

However, LinkedIn isn’t just a place for B2B companies to interact with customers and leads. All companies should use LinkedIn for employee advocacy and brand building by utilizing employee profiles as well as company pages.

How often should you post on LinkedIn in 2022?

According to Influencer Marketing Hub, the ideal amount you should post on LinkedIn is between two to five times per week, up to 20 posts a month. It’s not advised to post to LinkedIn more than once a day as the algorithm is designed to populate news feeds with a variety of content from different users. Posting more than once a day is unlikely to generate more engagement - and could mean that you are wasting good content.


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