ContentCal
    Book A Demo
  • Try Free
  • Log in

3 minute read

What is the best time to post on LinkedIn in 2022?

Knowing when to post on LinkedIn is essential information for any social media marketer. Keep reading to find out when is the best time to post in 2022.

Blog Post Author – Kirsty
Kirsty
20th October 2021

LinkedIn has been steadily growing in popularity, especially due to some algorithm updates that have made it easier to build a strong presence on the platform. As one of the four most popular and powerful social media channels in the world, knowing when to post on LinkedIn in 2022 is essential information for any social media marketer.

Let’s get into the details…

  • The following information applies to both LinkedIn company pages and LinkedIn personal profiles.

The best time to post on LinkedIn in 2022

LinkedIn sprout social best time to post graph

  • Best times: Tuesday through Thursday 9 a.m. – noon
  • Best days: Tuesday and Wednesday
  • Worst day: Sunday

Linkedin engagement levels are fairly consistent on weekdays with a little less traction on Mondays and Fridays and an even bigger reduction in engagement over the weekend. This seems logical considering that LinkedIn is a career-focused social media platform, so less people are likely to be active on LinkedIn during their personal time.

However, LinkedIn isn’t just a place for B2B companies to interact with customers and leads. All companies should use LinkedIn for employee advocacy and brand building by utilizing employee profiles as well as company pages.

How to find your best time to post on LinkedIn

General statistics can give you a good guide as to when your posts are likely to get engagement, but there is no one size fits all. Each organization will perform slightly better at different times. It’s important to find what works best for your business.

ContentCal Analytics can help find your best time to post on LinkedIn:

  1. Head into your ContentCal Content Calendar, and select the ‘Analytics’ tab from the top menu
  2. To see your best times to publish across all channels, select ‘All’ at the top left
  3. Choose LinkedIn from the options to focus on that channel. Then pick the time period you’d like to select for the data to be relevant
  4. Scroll down to the ‘Best time to post graph’ and you’ll see when you should be posting on each of your channels

The best time to post on Twitter.

How to implement your best LinkedIn posting times in ContentCal?

Once you’ve discovered your optimum posting times, you can add these as ‘Preset Times’ in the ‘Setup’ area of ContentCal. This will make it easier to consistently publish to your social channels at times when you’ll get the most engagement. Here’s how:

  1. Head into ‘Setup’ in the ‘Publish’ area of ContentCal
  2. Scroll down to the ‘Preset Times’ area
  3. Select ‘+ new preset time’ until all of your best publishing times have been added
  4. Every time you create a new post within ContentCal, you can select the dropdown arrow beside the Publish Time field to select your Preset Times

publish times screenshot

How often should you post on LinkedIn in 2022?

According to Influencer Marketing Hub, the ideal amount you should post on LinkedIn is between two to five times per week, up to 20 posts a month. It’s not advised to post to LinkedIn more than once a day as the algorithm is designed to populate news feeds with a variety of content from different users. Posting more than once a day is unlikely to generate more engagement - and could mean that you are wasting good content.


Level up your social accounts

We’ll send you our latest blogs, guides, and let you know about upcoming webinars. Subscribe to our newsletter, so you don’t miss a thing.

Loading...
Try our simple social calendar for free →

Contentcal logo
© ContentCalTerms of use | Privacy Policy