4 minute read
When is the best time to post on Twitter in 2022?
Let’s look at how you can publish more strategically to get the maximum from your content marketing efforts.
26th October 2021
The best time to post on Twitter is when most of your followers are online - obviously.
It’s figuring out when your audience is most likely to retweet, comment, or share your posts, that makes things more complicated.
So let’s look at how you can publish more strategically to get the maximum from your content marketing efforts.
- Best times: Wednesday 9 a.m.– 3 p.m., Tuesday through Thursday 9–11 a.m.
- Best day: Wednesday
- Worst day: Saturday
Twitter is one of the first places people visit for news and updates. It’s also a key channel for customers to contact brands directly through tweets, mentions and direct messages - so a customer care strategy or a social media policy template is a priority for businesses using Twitter. (To find out when your customer support team could be most needed on Twitter, study the engagement levels from the image above).
The most popular and best time slot for posting on Twitter looks to be 7am - 9am on a Friday, while Wednesday at 9am is also a popular time, with engagement levels remaining strong throughout the day. Saturday, however, was the worst day to post on Twitter.
According to Hubspot, the best time to Tweet is from noon to 3pm or later at 5pm. This coincides with the lunchtime catch-up, afternoon slump and the time people are on the commute home.
QuickSprout advises posting from noon all the way up to 6pm, but says to avoid weekends altogether.
Additionally, Hootsuite research shows that the best time to post on Twitter is between 9am and 4pm on Monday and Thursday, and especially from 11am to 1pm.
- Head into your Content Calendar, and select the ‘Analytics’ tab in the top menu
- To see your best times to publish across all channels, select ‘All’ at the top left. Right now ContentCal supports analytics for Linkedin, Facebook, Twitter, and Instagram.
- Choose the time period you’d like to select for the data to be relevant.
- Scroll down to the ‘Best time to post graph’ to see when you should be posting on each of your channels.
Once you’ve discovered which times are the best to post content, you’ll want to add these into ContentCal as 'preset publish times'.
Within your content calendar, you can also decide on different publishing times, before you or someone on your team posts. These allow you to quickly choose from a list of optimum times when scheduling new posts, maximizing reach, and getting rid of any doubts about if it's the right time to be posting.
- Head into ‘setup’ from within your Calendar and scroll down to the ‘preset times’ area.
- Select ‘create preset time’ and enter a time of your choice.
- When scheduling a post, select the dropdown beside the time picker to generate and select from a list of your preset times.
💡 Pro tip: Regularly make use of the ‘random’ option when scheduling your content to assign a random publishing time to your post. This will allow you to continue testing other publish times that may see an unexpected pick-up in engagement.
8am - 11am: It’s busy. People are tuning in to read the day’s news.
12pm - 4pm: Pretty busy. People are taking time off from their work to quickly find out what the rest of the world is up to.
5pm - 9pm: Not so busy. People are doing other things after a day of work.
9pm onward: Pretty much dead. Apart from a few night owls, everyone’s asleep.
The reason it’s so popular in the early morning is because followers tune in for news. After 4pm, they finish work and go home to cook and relax, or go see friends - avoiding social media.
Although engagement figures aren’t as high during the week, people use Twitter at the weekend more than other channels, such as Facebook - probably because it’s so easy to tune in and out of.
A survey by CoSchedule found that:
B2C businesses get the most engagement between 8am and 10am.
B2B businesses get the best engagement either early in the morning between 7am and 8am, at 11am, or later in the day, at 6pm or 9pm.
The average tweet lasts just seven seconds - but this does not mean you should post every seven seconds!
There’s definitely more opportunity to post regularly on Twitter, but you don’t want to overdo it. Try to Tweet about three times per day, and then more if you have enough new, original content in your content calendar.
Global brands should post around the clock to ensure they connect with their audience in various different time zones.
There is no point in posting just any old thing to reach an ideal number of posts per day - people will quickly get bored and your engagement levels will plummet.
To help you get the perfect spread of content throughout the week, make use of ContentCal's visual Calendar interface for complete visibility over the entire content plan. Start your free trial now to begin mapping out your content.
Level up your social accounts
We’ll send you our latest blogs, guides, and let you know about upcoming webinars. Subscribe to our newsletter, so you don’t miss a thing.