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4 minute read

The best times to post on social media in 2022

This guide provides an overview of the best times to post on each social media platform including: Instagram, LinkedIn, Twitter, Pinterest, TikTok + more

Blog Post Author – Kirsty
Kirsty
26th October 2021

The world of social media has changed! People are using platforms for information as much as entertainment and online shopping has firmly extended across all social media channels, along with customer service and even user generated content. It is no longer ‘nice’ to optimize timings and strategy - it is essential!

This guide provides an overview of the best times to post on each social media platform, including:

  • Instagram
  • Facebook
  • Twitter
  • Linkedin
  • Pinterest
  • TikTok
  • Snapchat
  • YouTube

Sadly, there isn’t a ‘one time fits all approach to be had’ and the timing of your posts depend on the platforms you are using, the audience you are targeting, seasonality (like national holidays), global events, and above all else - the quality of your content. The best learnings on the times and dates that work for you will always come from your own data and analytics.

To ensure you’re measuring the metrics that matter within your own content and comparing your results against real competitors and industry averages, you can use ContentCal Advanced Analytics.

Best days & times to post on Instagram in 2022

insta

  • Monday 11am - 12pm
  • Tuesday 11am - 2pm
  • Wednesday 11am - 12pm
  • Thursday 11am
  • Friday 11am - 12pm
  • Worst day: Sunday

People are spending more time on Instagram, which has opened up a larger window for the optimum time to post with all weekdays showing a peak between 11am and 12pm.

For a more detailed overview read our blog on the best time to post on Instagram in 2022.

Best days & times to post on Facebook in 2022

facebook

  • Monday 9am - 11am
  • Tuesday 9am - 11am
  • Wednesday 9am - 11am
  • Thursday 11am
  • Friday 9am - 11am
  • Worst Day: Sunday

Facebook’s window of best times to post has also increased versus 2021. Posts after 5pm and on weekends are seeing significant decreases in engagement.

Best days & times to post on LinkedIn in 2022

linkedin

  • Tuesday 9am - 12pm
  • Wednesday 9am - 2pm
  • Thursday 9am - 12pm
  • Friday 10am - 11am
  • Worst Day: Sunday

LinkedIn typically has more engagement between Tuesday and Thursday, during the hours of 9am and 12pm. Again, weekends show a reduction in activity.

Best days & times to post on Twitter in 2022

twitter

  • Tuesday 9am - 12pm
  • Wednesday 9am - 3pm
  • Thursday 9am - 12pm
  • Friday 9am
  • Worst Day: Saturday

Twitter usage has remained similar, with a small change to Friday activity, which now peaks at 9am. Tuesdays and Thursday, particularly between 9am and 11am work well, and Wednesday shows the broadest period of higher-levels of engagement between 9am and 3pm.

Best days & times to post on TikTok in 2022

tiktok

  • Monday - Friday 6am - 10am
  • Monday - Friday 7pm - 11pm

TikTok’s usage has steadily continued to increase since it first became popular during 2020. According to the 2021 TikTok marketing statistics by Oberlo, 90% of TikTok users access the app on a daily basis which opens up a large window to get your message in front of people. In general though, it’s best to post on TikTok in the morning and after work hours. Here’s our guide to using TikTok for business

Best days & times to post on Pinterest in 2022

pinterest

  • Friday 8pm - 11pm (peaking at 9pm)
  • Saturday 8pm - 11pm (peaking at 9pm)

Pinterest has a very different demographic to other platforms - one that is heavily female. Pinterest also has a different use-case. Users want to gain inspiration or discover new things, rather than looking for entertainment. This explains why the peak times of activity are also different.

Best days & times to post on Snapchat in 2022

snapchat

  • The best time to post your snaps is late at night between 10 p.m. and 1 a.m. The majority of Snapchatters are active during these hours. (Amplifer, 2019)
  • There’s no best day to post on Snapchat - users are active on all days of the week.

Snapchat is a nocturnal app mostly used at night. So keep this in mind when posting snaps about your product or service.

Best days & times to post on YouTube in 2022

youtube

  • Friday 2pm - 4pm
  • Worst days to post: Mondays, Tuesdays, and Fridays

YouTube content is not necessarily picked up by the algorithm immediately, so it’s advisable to understand both the best time to post and the time when videos are most watched. Users watch more videos in the evening - 7pm and 10pm is when YouTube receives the most traffic, so you’ll want to have your videos indexed by then (How Sociable, 2020).

With such a wide range of best days and times to post, it’s essential to create a solid social media plan and schedule your content to give it the best chance of success.

Data used to compile this report was supplied by Sprout Social.

Want to compare 2022 to previous years? Check out the best times to post on social media in 2021 and how to find the perfect time to post in 2020.


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