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4 minute read

Big changes are coming to analytics

On 28th March 2022 we will be retiring our current version of Standard Analytics in place of a new and superior version. Here's everything you need to know.

Blog Post Author – Andy
22nd February 2022

On the 28th March 2022 we will be retiring our current version of Standard Analytics in place of a new and superior version.

Since launching ContentCal’s standard Analytics nearly 5 years ago, many things have changed in the social media space. The way individuals and businesses analyze their social media performance has evolved, and this evolution needed to be reflected in our product.

There was still a gap for those individuals and businesses that needed to understand their social media performance in a simple and more high-level way, focusing solely on the metrics that matter.

Here’s what you need to know.

  • You’ll get access to the new version of Standard Analytics on the 28th March 2022. As of this date, you will no longer have access to the current version.
  • There is no need to take any action, but please note that when your account is upgraded to the new Standard Analytics on 28th March 2022, you will no longer have access to your previous data. Please download this if you want to keep a record.

What’s changing?

The below chart breaks down the key differences, but keep reading to find out more about the rationale behind these changes.

analytics table

Data source

This new version of Standard Analytics is a ground-up rethink of the analytics product. Firstly, it utilizes all data from the social media networks directly. This is a really important difference as it means you can now get a single source of truth when it comes to your overall performance regardless of whether something has been posted through ContentCal or directly to a social network.

Additional metrics

Pulling data in this way has also allowed us to expand the number of metrics that we provide to you. Specifically, we can now report on both ‘impressions’ (which is the total number of times your posts have been seen) and ‘reach’ (which is the amount of unique individual users that have seen your content).  Both of these metrics are essential to helping you understand the impact that you’re creating with your social content.

Easy-to-understand data

We've also decided to take a different approach when it comes to how we display our data. There's no shortage of tools that will provide graphs and charts but sometimes with simple and important metrics like social media performance benchmarks, it's easier and more clear to display the information in a numerical format. Following customer feedback, we’ve concluded that displaying simple numerical week-on-week or month-on-month improvements is a clearer and more straightforward way to show you whether you’re going in the right direction or not.

Post Analytics Filters

In addition, with improved post Analytics, it’s now easy to filter your content to see the top-performing posts across all of your channels. You can also do a deep dive at an individual network level.

Best times to post

We all know that timing is everything, especially when it comes to when we publish our social media posts. We've re-thought the best time to post metric and created a new measure based on your peak engagement rather than our previous methodology which was not advising users in the best way.

Saying goodbye to Tag reporting, PDF exports, and post duplication...

These changes and Improvements have necessitated some compromises. More specifically, you're no longer able to report on Category Tags. We appreciate this is a useful function and we are working on a way to bring it back, but ultimately it was a necessary sacrifice in order for us to bring all of the data from the social networks through into Standard Analytics (meaning that the data wouldn’t just reflect posts published via ContentCal). We felt that the upside of this new data source outweighed the benefits of the Category Tag reporting.

The two other areas where there are changes to the old version and the new version is that PDF exports are no longer available as a part of your Standard Analytics package. The ability to duplicate posts also no longer lives within the Analytics area. This now lives solely in your Content Hub in the Previous Posts area.

We are working on bringing even more useful insight and utility to this product and we're excited to share future updates with you. We really hope you’ll enjoy using this new updated version and a far more modern approach to social media analysis.

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