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How to do content amplification with ContentCal

Blog Post Author – Kirsty
12th February 2019

Your latest blog is a piece of copywriting ingenuity. It’s got puns, relevant information, and a few how-to guides. In fact, you’ll be expecting that Nobel prize in the post any day now.

With a smug look on your face, you press ‘publish’. And then you wait. And wait…

And wait...

The problem here is that there are two steps to creating something great. Step 1) Create the brilliant thing.

Step 2) Badger people to read it. Step 2 is also known (a little more eloquently) as content amplification. This often entails the use of social media networks to share your content far and wide across the internet for the maximum amount of views.

And here’s where ContentCal comes in…

How to amplify your content using ContentCal

Now if there’s one thing we really want to highlight here - it’s that content amplification doesn’t mean being spammy.

Social media platform Twitter, for example, have a very clear policy that doesn’t tolerate the same content being posted over and over from one or multiple accounts. Check out Twitter’s terms of service here. If you do break the rules, you could have your account suspended, or worse.

Now we’ve got that covered, let’s talk about how ContentCal can be used for content amplification. Using our post duplication feature, you can create a copy of a post in your Calendar to add to another time / date as well as multiple social channels.

It’s incredibly quick and easy to schedule several posts across several weeks to be automatically published from ContentCal to your social media channels. Just 10 minutes out of your day, and you’re all set for weeks into the future.

Just remember to vary the copy / images / hashtags used on each post or face the wrath of Twitter (and other social media networks too).

This brings us nicely onto our next point regarding the Create Once, Post Everywhere (COPE) methodology. When it comes to content amplification, you can often slip into COPE territory. But before you slide on in, check out our blog on the pros and cons of COPE methodology.

Case study time: How do we use ContentCal for Content Amplification?

Take us for example, we post on the ContentCal blog pretty regularly. And the first thing we do after pressing ‘publish’ is head to our ContentCal Calendar and start creating anywhere from 3 to 6 posts sharing the new blog across our social media channels. Just see for yourselves. content amplification 4

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