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Content Marketing Flywheel: How to grow your business with content

Blog Post Author – Andy
17th June 2020

It's hard to believe that ContentCal was once just an idea on the back of a napkin.

Four years down the line, ContentCal is now used by over 40,000 users in 140 countries as an essential part of their content marketing toolkit.

As ContentCal has evolved, so has the way people use the product. Many customers are using ContentCal in intuitive ways to grow their online audiences.

After studying our customers' most effective growth strategies, we have developed the Content Marketing Flywheel.

What is the Content Marketing Flywheel?

The Content Marketing Flywheel is a process that demonstrates how to get amazing results from your content marketing and social media marketing efforts.

The flywheel breaks down the successful content marketing process into five clear steps, from planning through to publishing.

In this blog, we guide you through the five steps and how you can easily apply them to your own business.

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Step 1. - Creating the perfect content plan

Great content starts with a solid plan.

In this session, we cover everything you need to know to build your content and social media plan, from research to ideation to collaboration.

With a content plan in place, you’re in a better position to understand everything that goes into growing your business with content marketing.

Watch the course

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Step 2 - Creating a content workflow

Step two of the content marketing flywheel is all about 'systemizing' your content marketing process.

Too often, we see plenty of time poured into the creation of content, but too little attention is paid to maximizing the impact of that content once it’s posted.

This session shows you how you set up a process that ensures you get always get maximum reach from your content.

Watch the course

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Step 3 - Create Once and Publish Everywhere (COPE)

In the third part of building your 'Content Marketing Flywheel', you'll learn how to create a distribution strategy.

That means you’ll be able to quickly publish a single piece of content to any number of destinations across your blog, across various social media platforms, and much more.

Watch the course

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Step 4 - Setting up an Employee Advocacy program

Next you’ll learn how to set up an employee advocacy program that helps you leverage your employees' social influence to increase your social reach.

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Step 5 - Creating your 'Content Flywheel'

Finally, you'll learn how to create your own Content Marketing Flywheel by creating a process for those in your business to contribute new ideas and scale up your content marketing efforts.

Once you’ve mastered these five steps you’ll be ready to introduce content-driven growth into your business.

Watch the course

If you want any help or advice on introducing any of these five steps, please get in touch on Twitter at @ContentCal_io

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