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ContentCal compared to Asana

Blog Post Author – Kirsty
15th February 2021

If you’re searching for marketing project management tools, it’s likely you’ll have come across Asana as an option. It has many impressive features, but is it the right tool for you?

Let’s take a look at the pros and cons of the platform, as well as a selection of the main Asana features, plus one of the Asana alternatives that could also suit your needs; ContentCal.

About Asana

The founders of Asana are Facebook alumni, who were inspired to create the platform after seeing how difficult it was for teams to work efficiently. They also became aware of how much time was spent in meetings, sending emails, and searching for documents.

Launched in 2012, Asana is essentially a project management tool that can help organize day to day tasks, campaigns, overarching projects, and track progress on each.

There are four plans available, Basic (the free version), Premium, Business, and Enterprise.

About ContentCal

ContentCal was launched in 2016 by a social media marketing agency, designed to improve strategies, workflows, and social media management for everyone from freelancers to large corporations.

While ContentCal is aimed at social media marketers, it can also be used to organize your whole marketing team’s workload and encourage the business to become more collaborative.

Users can choose from a selection of plans: Essential, Advanced, and Expert.

Asana features

For the purpose of this review, we’ll be looking at the Asana marketing solution tools.

Asana has a number of templates to set up workflows. Everything from an editorial calendar to event planning is covered, or you can create a custom template for your team. This can take some time, but it allows you to get exactly what you need from the software. Each team member can see their upcoming tasks in the Asana calendar, so they know exactly what they need to tackle.

If your team regularly briefs designers or social media executives, or if you take requests from clients, the forms feature is a refreshing change from Google Docs. You can customize your forms to ask the right questions, meaning less back and forth during a project. All the Forms are stored in one place, and you can set up rules to ensure they get to the right people automatically.

Timelines lmap out your projects and show them in real-time, with assignment capabilities and deadlines. You can also view a project in the Asana calendar view if you prefer.

Asana image 1

Avoid burnout with Asana’s Workloads feature, which allows managers to see their team’s work side by side and redistribute the workload as necessary. You’ll see who’s overloaded and who has capacity to take on more.

Repetitive processes, while important, take up a lot of time. Asana automates manual tasks and processes with rules, so things like assignment, approval, passing on projects, and setting due dates require less admin.

Rather than sending emails to have assets and content approved, Asana lets you comment your edits and feedback directly in the platform, which is then turned into a task to streamline the process. Managers and editors can quickly review and approve content, removing bottlenecks.

You can integrate a large number of apps with the Asana tool, including Slack, Gmail, Outlook, Dropbox and Zapier.

ContentCal features - Asana alternatives

ContentCal is a visual content calendar that lets you plan out and schedule social media content. With the onboarding team on hand, it’s easy to get connected, and the layout is really intuitive. As far as Asana competitors go, this really makes ContentCal stand out.

Most social media networks are available within ContentCal (Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google My Business), which saves your team time each day as they won’t need to login to each platform separately. Post new content at preset times, reuse evergreen content, save hashtags, and create templates to make publishing easier.


With ContentCal’s Engage feature, you save even more time with social media management. You can access messages, comments, and interactions from within the tool, allowing you to nurture your online community without leaving ContentCal.

As well as aiding your social offering, ContentCal empowers your team to become more efficient and effective. Keep tabs on your campaigns in the calendar, create custom planning channels for projects, and generate custom-made forms using the Contributions feature, to harness ideas from the wider business.

The Content Hub is where everything your marketing team needs will live. It’s a searchable library for media, documents, and drafts, and also stores previous social media posts for easy reuse. This eradicates the need for numerous saved drives or folders.

If you regularly publish blog posts, newsletters, or press releases, the Articles feature allows you to keep everything in one place, set up an approval workflow, and publish the content wherever it needs to be.

Your team can comment on individual posts to collaborate on content and give constructive feedback, cutting down the time it takes to get a project over the line.

ContentCal’s Zapier integration enables you to utilize thousands of apps, including Slack, Trello and even Asana.

Platform pros - Asana

Organization heaven

If used effectively, Asana shows absolutely everything you have going on and can allow you to reach deadlines, streamline workflows, and tackle your projects with ease.

Options for all teams

While we’ve focused on the marketing aspects of Asana, there are lots of capabilities for other areas of your business, such as product development, IT, and HR departments.

Automate processes to save time

Creating rules for your work frees up time and pushes your team to achieve more.

Creates a collaborative workforce

Communicate in real-time with your colleagues, create a culture of transparency and accountability, and know if your team is working at full capacity with the workload feature.

Free option available

If you need time to see if Asana is for you and your team, you can opt for the basic plan to get some insight on what to expect.

Asana image 2

Platform cons - Asana

No direct publishing

While Asana can help your team to plan marketing campaigns and content, it doesn’t go as far as actually publishing the content. Users will still need to access native platforms to do this. Some Asana alternatives do offer the ability to publish directly, so when looking at Asana vs other options, it’s worth considering if this is important to you.

Lots to discover

While this is also a benefit, there’s so much to explore in Asana that it could be overwhelming. It also takes time to set up exactly how you like it and to become familiar with all the features it offers.

Lack of support

There’s no denying that Asana is a very useful tool with lots of large clients. However, some users have reported that the customer service and sales teams could be more forthcoming.

Platform pros - ContentCal

A social media powerhouse

Get a handle on your social media offering with ContentCal’s variety of social-centric features. Engage with your audience directly within the platform, see a visual calendar of all your upcoming posts and save templates, hashtags, and more. Get insights on your performance, learn how to improve your strategy, and generate reports with just a few clicks.

A marketing hub for all of your needs

With the Content Hub and Articles features, you can store all of your content, whether it’s a funny GIF or a whitepaper, which can be accessed by everyone involved in the project.

Create a collaborative workforce

Encourage total collaboration in your team, with custom forms for everyone to contribute and feel valued, plus a macro view of what’s happening at every moment.


Teamwork makes the dream work

With comments and approval workflows, your team can feel more connected than ever before - without needing to leave the ContentCal platform.

First-class support

ContentCal’s support team prides itself on stellar service, taking just a few minutes to respond during the workweek.

Platform cons - ContentCal

Marketing focus

ContentCal is aimed at marketing teams striving to become more organized and effective, so it won’t be suitable for other areas of your business.


Asana is a brilliant task management tool with a whole host of features to help you organize your team and workloads more efficiently. It’s relatively easy to use, although it does take time to get to grips with all of its features.

There are, however, lots of Asana alternatives that offer similar capabilities, but also have some unique features which might be better suited to your business.

ContentCal is one of the top Asana competitors, giving your team a place to collaborate and work together, but also saving time with its ability to actually publishing your content.

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