• Log in

ContentCal compared to Socialbakers

Blog Post Author – Kirsty
3rd February 2021

Socialbakers and ContentCal are two of the best social media platforms for marketing, but not all social media marketing software is created equal.

Let’s look through some of the Socialbakers features, plus pros and cons, to see how it stacks up against ContentCal.

About Socialbakers

Socialbakers claims to be the first AI-powered social media marketing software for brands and agencies. It’s spearheaded by a group of executives with decades of experience in marketing, software, and customer experience.

You can choose from the essentials package, which costs from £150 to £300 per month, depending on how many social media profiles you need, or a custom package, which requires a consultation with the team.

About ContentCal

ContentCal is designed to streamline marketing strategies, workflows, and improve social media management for freelancers, agencies, and businesses. Created by a social media marketing agency for social media marketers, users can choose from a selection of plans: Essential, Advanced, and Expert.

Socialbakers Features

First and foremost, Socialbakers allows you to schedule and publish your social media content with a single calendar layout. You get an overview of your whole schedule, so everyone can see what’s coming up, eliminating any duplicate posts and simplifying the content process. The Socialbakers app lets you work wherever you are, so even if you’re on-the-move, you can keep creating content.

You can easily make changes with the drag and drop feature, so rearranging content is a breeze. Connecting third-party apps allows you to bring in content quickly, meaning there’s no need to email content to your colleagues.

Socialbakers’ unified inbox lets you manage your community with ease, interacting and engaging with your followers from different social platforms. Its AI Chatbox Technology automates responses to common questions, but doesn’t feel like a traditional bot to whoever’s chatting.

The Content Hub is where all of your content is stored, as well as profile and influencer information. The whole team can access the hub, to encourage collaboration.

The Social Listening tool enables you to gather insights about your brand, recognize issues and resolve them before they become more problematic. It also informs your strategy to deliver the best possible content. AI-powered persona mapping lets you generate audience personas and get to know your audience.

You can connect with influencers with an AI shortlist, allowing you to find brand ambassadors who align with your audience. Check your marketing campaigns are paying off with top-performing influencer post analytics.

Finally, SocialBakers’ benefits from in-depth analytics, allowing you to track organic and paid metrics in one place. Get multi-channel data, influencer engagement stats, and see performance KPIs in easy-to-read reports.

Socialbakers image 1

ContentCal Features

ContentCal is another one of the best social media platforms for marketing, with a large array of features, making life easier for marketing teams.

It's calendar has a visual layout, letting you see all of your posts clearly, and is color-coded for ease of use. Adding your accounts, users and assigning 'User Permissions' is simple, but the ContentCal onboarding team is also available to help if you ever need a hand - along with a huge library of support guides.

You can publish to most social media networks with ContentCal, due to its Zapier integration. This sets it apart from many competitors which are more limited in terms of platform availability.

Within the calendar, you can create a post, select your profiles, add images, add category tags, select publishing times and dates and use any saved hashtags, you can then send content for approval if needed. What’s more, you can re-use evergreen content easily and create templates to save time.

The Content Hub is an asset library where all of your previous posts are stored, as well as anything else you’d like to save. You can filter through all of your content, whether it be a draft, an idea, a top-performing post, or a saved article for inspiration.


ContentCal Engage brings all your inboxes together in a single place. You can respond to comments, mentions, and direct messages from here. It’s also possible to assign and internally discuss conversations with your team, before responding.

The Articles feature lets you write and store blog posts, newsletters, and press releases, eradicating the need for shared drives and multiple emails. ContentCal isn’t just about the planning and creating of social media content - it has a huge focus on collaboration too.

The Contributions feature is unique to ContentCal, allowing anyone and everyone in the business to collaborate on marketing ideas. Simple-to-use forms gather suggestions from other departments, eensuring your employees feel valued, listend to and enthusiastic about getting involved. Plus, it takes the pressure off the marketing team when it comes to content ideas.

To make it as one of the best social media marketing platforms, you’ve got to offer something different. ContentCal lets you organize your whole marketing team’s activity within the platform. With Zapier integrations, you can connect ContentCal to thousands of apps, such as Google Docs, Trello, and Slack, so it becomes a one-stop-shop for all the team’s needs.

The Analytics tool allows you to see your top-performing content, relevant metrics and learn how to create better content for your brand or clients.

Platform Pros - Socialbakers

Social listening

Find out what’s being said about your brand and keep ahead of potential situations before they become problematic. Inform your content strategy by learning about what your customers want from you.

Unified inbox

A unified inbox helps your team stay on top of communications across Facebook, Twitter, Instagram, Pinterest and LinkedIn.

Content Hub

Teams can search and analyze content insights, keep up on trends, and optimize creative content planning to support the creatation of personalized content.

Influencer marketing

Discover influencers, find out who has authentic audiences, speed up the selection process and measure results.

AI power

Automate day-to-day tasks, analyze patterns and receive recommendations to help build your content strategy.


Track your most important metrics in one dashboard and generate reports with one click. AI technology helps to predict performance for added insight.

Socialbakers image 2

Platform Cons - Socialbakers


The biggest drawback with Socialbakers is its price compared to other social media marketing platforms.

Designed for larger businesses

It’s unlikely that freelancers, agencies and smaller businesses will have the budget for Socialbakers.

Lack of social media platforms

Socialbakers features Facebook, Twitter, Instagram, Pinterest, and LinkedIn, but other platforms are not currently supported.

Socialbakers app

While the app is useful to have, it isn’t as intuitive as the desktop version and can sometimes be glitchy.

No evergreen content reuse

There’s no easy way to quickly reuse your top-performing content, adding more time to your work day.

Customer support

Users have reported that customer service isn’t always the most communicative, with minimal follow-ups and slow response times.

Platform Pros - ContentCal

Ease of use

ContentCal is really simple to use, with color-coded tasks, a visual layout and an intuitive dashboard.


With a single inbox to work from, you’ll always be in control of your social media interaction game.

Single marketing hub

ContentCal removes the need for numerous shared drives, spreadsheets, and Google Docs. The marketing hub enables you to work on your calendars, store content, plan campaigns, and collaborate with the wider business. It's ideal for agencies, freelancers, and social teams.

Long-form content

Create long-form content such as blog posts, newsletters and press releases with the Articles feature.

Content Hub

You can store masses of content in the Content Hub, along with all of your previous posts and ideas. Easily re-use your evergreen content with one click.

Endless integrations

As ContentCal uses Zapier, you can integrate with pretty much anything your team currently uses - thousands of apps are at your fingertips.


Get others involved

Find out what people outside of your team would love to see from your social media and marketing with the Contributions feature.

Availability of support

Receive a response within minutes during the working day, allowing you to get back to what’s important.

Easy-to-use analytics

The Analytics tab features easy-to-read reports, date range capability, and insights on how to optimize your content to perform. And there are no hidden fees!


Pricing is affordable, with a range of plans available for professionals and businesses.

Platform Cons - ContentCal

No social listening tool

Currently, ContentCal doesn’t have a listening tool built into the platform.


There are a number of Socialbakers features that make life easier for marketers, including social media scheduling, social listening, influencer marketing help, and a unified inbox. Its AI technology is a unique feature, but this severely bumps up the price of its packages.

ContentCal offers many of the features that Socialbakers has, but also gives marketers a single place to work from, store content, and collaborate with the wider business. It’s also much more affordable.

Both of these tools can easily be classed as two of the best social media platforms for marketing, so which one will you choose?

Contentcal logo
© ContentCalTerms of use | Privacy Policy