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ContentCal compared to Falcon

Blog Post Author – Kirsty
7th December 2020

A social media management platform can be a gamechanger when it comes to levelling-up your business’s marketing offering, giving you an edge over your competitors and making life easier for those in control. But with so many on the market, how do you decide the right one for you?

Here, we’re looking at two social media management platforms, ContentCal and, to see which one can be most useful for your business.

About ContentCal

Launched by a London social media marketing agency in 2016, ContentCal is a visual tool that will not only help you schedule your social media posts but streamline your overall strategy. It also gives your marketing team a single hub to work from to store content, reply to users, plan campaigns, check analytics and more.

You can choose from a selection of plans: Essential, Advanced, and Expert.

Content Hub

About is an award-winning visual platform that was launched in 2010 in Copenhagen and has offices all over the world. It provides content publishing, social listening, response capabilities, analytics and customer data management.

The Falcon social media scheduling platform offers an Essentials package and a Full Suite, which is customizable as per your needs.

falcon screenshot 1

Ease of Use - ContentCal

ContentCal’s user experience is easy to get to grips with, and everything is pretty self-explanatory. Once you’ve added your users and assigned them permissions, you can create content in a visual Calendar layout.

Each post is color-coded, so you know the current state - Draft, Pending Approval, Approved, and Failed. You can also add color-coded category tags to your individual posts to label your content by theme, as well as save your most-used hashtags ready to be quickly added to your content. You can even rearrange your content with a simple drag and drop which saves a lot of time if you need to tweak your Calendar schedule quickly.

ContentCal brings together multiple tools and apps in one central hub, eliminating the need for lots of different tools and spreadsheets. Rather than logging into each social site to check DMs, mentions and comments, ContentCal Engage gives you one inbox that lets you see all conversations and reply as necessary.

If you currently use apps like Google Sheets, Slack and Trello, you’ll be relieved to know that these (and many more) can all be integrated with ContentCal using Zapier.

The top toolbar lets you navigate the social media tool efficiently, plus select the account you want to work on - great for those with a whole list of clients. You can also drop ideas into the Pinboard, create draft posts to come back to later, and plan content outside of social media, such as newsletters and blogs.

The Help Center has handy guides to walk you through every element, with hints and tips on how to get the most out of the platform.

ContentCal help center screenshot

Ease of Use - creates an Organization for you upon signing up, which you then add your Channels to in the settings tab. From here, you can build your Team by adding in new users, giving them each their specific roles.

It’s definitely worth checking out the quick starter guides and articles in the help center when setting up Falcon, as it can be a little complicated to get your head around at first.

To publish posts, you head to the Create Post button, input your copy and attach images or video, then you can drill down into dates/times, promotions and target specific locations. You can then send them for approval or publish straight away.

The left-hand toolbar lets you see your content states: drafts, awaiting approval, scheduled, processing, publishing errors, and published. You can label your content for filtering purposes, as well as select date ranges.

The Advertise feature lets you keep an eye on your paid social campaigns from inside of Falcon, with an easy-to-use interface.

You can also tap into the listening tool and get insights into your audience, which are really useful social media growth tools but would take some training to use them to their full advantage. Reports are easy to generate and make light work of social media presentations.

Your team can get together on campaigns, use the Content Pool to store all your assets, edit photos, shorten your links and more. There’s currently no drag and drop feature.

There are a lot of flows and a few workarounds with, which, while giving you more possibilities, is a lot to remember. Compared to other social media management platforms, it may feel a little overwhelming, to begin with - it’s a huge platform, after all. However, the team can be on-hand to help you every step of the way.

falcon screenshot 2

Platform highlights - ContentCal

A unified hub

Your team can efficiently work on Calendars together, share content from the Content Hub Library, plan for future campaigns, and tackle social media responses in one place. This makes ContentCal ideal for agencies, freelancers, and social media teams.

Content reuse

The ability to easily duplicate your posts means your evergreen content will get its fair share of screen time as well as save you time when it comes to content scheduling. You can reuse content from the Calendar, or from the Content Hub Library where you can create and store template posts.

Plan for all content-types

With the ability to add Custom Planning Channels, you can plan and create any content outside of your standard social media channels allowing you to transform your Calendar into a complete marketing hub. The Articles feature even allows you to fully prepare and store more long-form content such as blogs, newsletter, and press releases.

One inbox to rule them all

The Engage feature will be a breath of fresh air to marketers, giving them the power to reply to comments, mentions, and direct messages all in one place. You can split the workload between different members of your team through assignment, plus keep internal notes on conversations to follow up on.

Availability of support

The ContentCal team prides itself on its customer service, with queries responded to within mere minutes during working hours. Forget waiting 48 hours for a Service Desk email.

Collaboration features

Larger teams will enjoy the Contributions feature that enables you to create forms that can be shared across your entire company allowing different departments to submit content ideas and suggestions for the marketing team to pick up. It’s also easy to give feedback on content with the ability to leave comments and thoughts directly on individual posts.

Pause all content

If there’s ever a media crisis and you need to stop posting, you can do this quickly and easily with the ‘Pause all content’ option.

Easy-to-use analytics

The Analytics tab lets you check your progress overall, per social media platform, and across a variety of date ranges. Track your audience, engagement levels, and your best performing posts.

On-boarding and team training

With custom plans and a team ready to set your business up, you will quickly become well-versed in the ways of ContentCal.

Seamless content integration

Aside from social media content, anything your marketing team wants to work on can be stored in ContentCal, meaning fewer shared folders, documents, and spreadsheets.

Platform weaknesses - ContentCal

Content inspiration

Although ContentCal is looking to change this in the future, the tool isn't currently able to provide content inspiration in the form of hashtag suggestions or topic ideas. Keep an eye on ContentCal's roadmap for upcoming features and updates.

Platform highlights -

Calendar interface’s visual calendar interface makes it simple and unintimidating to plan your upcoming content against relevant key dates while keeping all of your accounts in one central space.

Audience profiles’s real goal is to help you to have meaningful conversations with your customers by learning more about them. The audience profiling tool will be an exciting adventure for marketers, letting them get to know the people who are interacting with their content and how to engage them further.

Engagement inbox

You can check your brand’s mentions and messages using the engagement inbox, and zero-in on a post to respond accordingly.

Reuse evergreen content

The shared content library makes it easy to access your best content and reuse it time and time again.

Paid social integration will let you take control of your paid social as it’s integrated within the platform.

Social listening tool

Draw insights from over 2.7 million online sources to find trending topics, keep track of campaign activity and have your ear to the ground for unusual activity spikes.


Check your cross-channel insights, find out the best times to post and schedule automated email reports with the Measure feature.

Availability of support

Falcon has a huge team all over the globe, which makes it very responsive to its clients.

Falcon screenshot 3

Platform weaknesses -

Post-by-post engagement

Instead of a unified inbox where you can respond to your followers,’s version requires you to check each post one by one, which could mean that some opportunities may be missed.

No Pinterest connectivity

Although Falcon does connect to all the usual platforms, including YouTube, there isn’t currently the ability to post to Pinterest.


Compared to other social media management platforms, is quite pricey for what’s offered. It would be better suited to medium/large businesses than smaller agencies and freelancers.


ContentCal and are both impressive visual tools which can elevate your social media offering, plus providing support to streamline workflows and strategies.

Each offers social media growth tools and works as a content calendar template, taking much of the stress out of day-to-day scheduling. As well as this, the ability to check your engagement, create topline social reports and reuse evergreen content will have your marketing team jumping for joy.

The thing that will probably rule your decision between these two platforms will be the price and the ease of use. ContentCal’s package offering and pricing plans make it much more accessible to the little guy, as well as the big corporations. The Falcon social media scheduling tool would be more suited to larger businesses with more budget to spend.

Falcon is a huge social media management platform with a lot to take in, whereas ContentCal is much easier to get to grips with straight off the bat.

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