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ContentCal vs Spreadsheets

Blog Post Author – Kirsty
1st February 2018
spreadsheets 10

We’re gonna let you in on a little at ContentCal HQ, we used to use spreadsheets too. But as we gradually became more and more frustrated with the limited capabilities, time consuming organisation, and growing confusion when it came to approvals, we developed our own solution to the problem; ContentCal!

Spreadsheet are simple, un-intimidating, and familiar, so we understand why so many agencies use them for [social media content management](/platform-features/ social media content management). But when you’re looking to scale and grow as company, there comes a time when you’ve got to ditch the Google Sheets in favour of something a little more automated, streamlined, and efficient. spreadsheets 3

Drag and Drop

Picture it now, you’re planning your content calendar in a spreadsheet, as happy as Larry, until something in the plan needs changing and you’ve got to reorder the posts. You find yourself faffing around in a succession of copy, paste, delete, copy, paste, delete, as a bead of sweat develops on the back of your neck. Yeah, we’ve been there too. With ContentCal, however, it’s super easy to drag and drop your content to rearrange your posts so effortlessly, so smoothly, and so without error.


Scared to check your inbox? Expecting yet another email thread longer than your arm? When you’re working from a spreadsheet it’s normal to keep communications about feedback and approvals via email. However, more often than not you’ll receive an especially confusing email that will send you straight into Sherlock Holmes mode; scrabbling around in your spreadsheet trying to match the feedback to the post. As the bane of our lives, we built ContentCal with the ability to leave feedback and comments in the platform, once and for all keeping communications clear and uncomplicated.

Organise and Plan

Of course, all spreadsheet users will have a system. But whether your doing a lot of colour coding, crossing things out, or even making use of several tabs, there is always room for improvement. Imagine a new team members joins the agency; think about how long it’ll take to explain the system and how many mistakes they’ll make at the beginning. Furthermore, from an outside perspective, just how overwhelming and intimidating has your spreadsheet become?

Just feast your eyes on this terrifying masterpiece - spreadsheets 9 When we created ContentCal, more than anything we wanted a place to make organising, planning, and creating content simple. With features such as category tags, campaign ribbons, and notes sections, we’ve succeeded in including useful details and features, while still maintaining a clear and crisp visual platform.

Approval Workflows

Ah approvals! When this goes wrong then it’s truly a disaster. Hands up, who’s accidentally published a post that turned out to not be approved *slowly raises hand*. When you’re using a spreadsheet it’s common to have problems with duplicate versions of content, ambiguity about approval, and an annoying little typo here and there. As a result, we were desperate to bring more control into our lives and put an end to silly mistakes and confusion. Our approval workflows ensure that content physically cannot be published until it’s been vetted by all appropriate parties within the workflow.


Of course, one of the most time-consuming part about creating content through spreadsheets is having to manually publish (a prime example as to why people joke that the social media manager never sleeps). Manually publishing your planned content on social media is tedious, easy to forget to do, and a waste of time. With ContentCal, we’ve cut this step out too by allowing you to connect to your social channels for publishing content automatically. With our brand new integration too, you can even say goodbye to manual link shortening.


And one more extra special thing that spreadsheets can’t do? Analytics! With the recent introduction of ContentCal Analytics, you can see how your content is performing, compare your posts to relevant metrics, and learn from your results; all in one centralised platform.

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