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How ContentCal compares to

Blog Post Author – Kirsty
1st February 2021

If your organization or client base is growing, it’s likely that you’re looking for content marketing tools to make life easier. Not only can content marketing and marketing project management tools unite teams and help them stay on top of workloads, they also aid managers and stakeholders in having a clear view of the marketing pipeline.

Let’s take a look at the pros and cons of two marketing project management tools, and ContentCal, to see which would be most beneficial to your business.

About was founded in 2012 by two tech entrepreneurs who wanted to make life easier for organizations, by zoning in on pain-points and coming up with smart solutions for all departments. The company achieved Unicorn status in 2019, meaning it’s a privately held startup company valued at over $1 billion. Over 100,000 teams across the globe use for a range of solutions, including marketing, project management, CRM activity, sales tasks, software development, and more.

There are four plans available, Basic, Standard, Pro, and Enterprise, starting from £21 a month for three ‘seats’ on a team, all the way up to 200+.

About ContentCal

Launched in 2014 by a social media marketing agency, ContentCal is designed to improve marketing strategies, workflows, and overall social media management for freelancers, agencies, and businesses. In 2016, ContentCal was relaunched as the tool we know today and taken to market, gaining favorable reviews and an ever increasing client base.

A strong alternative, users can select from: Essential, Advanced, and Expert plans.

Main Features - review is similar to Asana, Basecamp and Trello, in that it allows you to organize workflows and streamline operations across your entire business.

When you first sign up for an account, you’ll be asked to provide details such as company size, your main focus (marketing, sales, IT, etc)and add any team members via email. Once you’re logged in, you can choose from a number of recommended templates, or create your own. image 1

There are lots of tips scattered throughout the dashboard, plus a whole host of videos and webinars on its Marketing Learning Center to walk you through anything you’re unsure of. The possibilities with do seem endless, which is a touch overwhelming as a newcomer to the service.

Like visual spreadsheets,’s boards are where you’ll conduct the majority of your work. It makes it easy to split up work between team members, monitor progress, and stick to a schedule. Status buttons and a traffic light color scheme allow you to see how everyone’s doing.

Within the platform, your team can send messages, share files, and comment on tasks and projects. You can also integrate a large number of apps, such as Slack, Outlook, Microsoft Teams, Dropbox, Jira, Zendesk, Gmail, Google Calendar, and Mailchimp.

Main Features - ContentCal - alternative

If feels too vast or generic for your needs, ContentCal is a great alternative. It’s aimed at marketing teams who want to streamline their workflows and complete tasks without needing to leave the platform. Similar to, you can plan out your social media posts, marketing materials, and more, but where ContentCal differs, is that you can also publish your content directly from the platform.

The layout is a visual calendar, which lets you see all of your content clearly, along with overarching marketing campaigns. Adding your accounts, users and assigning User Permissions is simple, and the onboarding team is there to help throughout, along with a number of easy-to-read help center guides.

ContentCal lets you organize your whole marketing team’s activity in one place. With Zapier integration, you can connect thousands of apps, such as Google Docs, Trello, and Slack, so it becomes a one-stop-shop for all the team’s needs.

The Articles feature is where all of your blog posts, newsletters, press releases and more will live, meaning there will be fewer places to visit to find what you need. This keeps your team informed of what’s going on elsewhere in the marketing team, plus within the wider business.

If you’d like your whole company to get in on the action, the Contributions feature will allow you to do this. Not only does this help your employees collaborate, feel valued and enthusiastic, it takes some of the pressure off the marketing team when it comes to generating content.


You can publish to most social media networks with ContentCal, due to its Zapier integration. Clicking on the calendar allows you to create a post, select your profiles, add images, Category Tags, publish times and dates, plus use any saved hashtags and then send for approval if needed. What’s more, you can re-use evergreen content easily and create templates to save time during your day-to-day.

It’s a drag and drop, color-coded content marketing tool, helping you to organize content quickly and efficiently.

The Content Hub is a library where all of your content will be stored, such as social media posts, blog posts, and ideas. You can filter easily through everything to find what you need.

ContentCal Engage brings all of your social inboxes together in a single, useful place. You can reply to comments, mentions, messages, and more. You can also see your message history with a user, plus key stats.

The Analytics tool allows you to see top-performing content, relevant metrics and learn how to create better content for your brand or clients.

Platform Pros -

Easy to use claims that it’s so easy to use, you won’t even need training. There’s no doubt that it’s intuitive, and the drag and drop feature is useful.


If you haven’t found a project management tool that works for your company yet, it’s likely you can create exactly what you need with There’s no right or wrong way to use it.


Given its size, is actually quite affordable for small and large teams, which is rare. It also caters to huge corporations, so there’s a lot of scope available for your company.

Client, team, and private options

If you work with clients who need to see your content, they can be added to your boards but only see specific content, which is useful for sign off. You can also create private boards or ones just for your team members. image 2

Different views

Figure out exactly which view works for you with Table, Calendar, Map, Kanban, Chart, Timeline, and more.

Integrations and automation

You can connect your account to over 50 other apps your team might use, saving you time. Automation can also make life easier, with notifications of status changes and automatic email sends.

Features galore has so much to offer for teams who have time to fully explore the platform. By signing up for online training and demos, you can learn more about all of the things can help you with.

Different languages is available in 11 different languages, which makes it ideal for global organizations.

Good support options

You can access support through the ‘help’ icon at the bottom right of the screen, and speak to someone via messenger, by opening a ticket, or by webinar.

Platform Cons -

Too much on offer?

If you’ve come from using an app like Trello or Basecamp, will be overwhelming. There’s so much to discover, customize and set up that it’s a steep learning curve. The 14-day trial isn’t nearly long enough to learn everything, and teams will need to invest a lot of time into learning about the platform after signing up.

Colorful spreadsheets

If you want to move away from the stress of having multiple spreadsheets, might not be for you. It’s colorful and allows you to do much more than a shared Google sheet, but you still need multiple boards to handle all of your different projects, which can be messy and time-consuming.

No social media platform integration

While will allow you to plan out your content calendar, you’ll have to repeat all that work once you come to actually publish your social media posts and marketing materials. It would be great if this could all be done from within the platform, many competitors are able to offer this.

Can be glitchy

Once you’ve got all of your boards, items, and files in place, the user experience can be slow and clunky. Users report the website crashing and the app sapping up memory on devices.

The pricing structure is confusing’s plans are based on the number of people on the team, level of service, and how long you want to commit. You may not find the price that works for you and end up paying for seats that you don’t need or use. If you have 60 team members, you can either pay for 50 seats or 100, there is no in-between.

Platform Pros - ContentCal

Ease of use

ContentCal is remarkably simple to use and its visual format is pleasing to work with.

Designed for marketing teams

Marketing teams are some of the busiest within businesses, with lots of turning cogs and numerous touchpoints. ContentCal is designed with marketing in mind, allowing you to streamline your day-to-day work, increase communication and keep on top of all ongoing projects.

Ideal for all business sizes

The pricing structure is simple and you aren’t tied into an annual contract, which makes it perfect for freelancers, agencies, and small businesses. There are options for larger companies, too, which will give you customizable calendars, VIP support, and more.


With a single inbox to work from, you’ll always be on top of your social media interaction game.

Single marketing hub

If shared calendars, Dropboxes and Google Drives give you a headache, ContentCal can simplify this. The marketing hub enables you to work on shared Calendars, store content, plan campaigns, and collaborate with the wider business.

Long-form content

Create long-form content such as blog posts, newsletters, and press releases with the Articles ****feature.

Endless integration

As ContentCal uses Zapier, you can integrate with pretty much anything your team currently uses - we’re talking thousands of apps.

Get others involved

Find out what people outside of your team would love to see from your social media and marketing with the Contributions feature.

Availability of support

Receive a response from our customer service team within minutes during the working day, allowing you to get back to what’s important.

Easy-to-use analytics

The Analytics tab features easy-to-read reports, date range capability, and insights on how to optimize your content to perform.


Platform Cons - ContentCal

Not customizable

ContentCal is confident that its dashboards will work for you, so you can’t customize them in the way that you can with

Won’t be useful for all areas of the business

With its marketing focus, ContentCal won’t be useful to your HR or IT teams, for example, which could mean tapping into other services for their needs.


Either one of these content marketing tools will allow your company to work more efficiently, but the one that’s right for you depends entirely on your needs. is relatively easy to use, with users enjoying the look and feel of the platform, plus the vast array of features and its custom options. With only a 14-day trial available, it’s unlikely that you’ll be able to get to grips with everything on offer during that time frame, which means signing up for a year’s contract before you know if it’s truly the right content marketing tool for you. Many competitors offer a basic free version of the tool, along with monthly plans, rather than annual.

There’s no denying that will help to organize your team, and it’s especially good for those with large teams, big budgets, and plenty of time to get used to it. However, for freelancers and smaller companies, having to pay for three seats (the minimum number) and with so much on offer, it can be overwhelming.

ContentCal doesn’t have the customizability that has, nor does it have the huge variety of templates to suit all departments in your business. But is bigger always better? If you’re searching for a alternative that will aid your marketing department in becoming more productive and efficient, it’s a brilliant option.

You can push your social content and marketing materials live without ever needing to sign into a separate native platform, keep track of your team’s activity and plan for the future, plus encourage collaboration from the wider business. It’s an alternative to with a marketing focus, which may be better suited to your needs.

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