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How to include Reddit in your marketing strategy

Reddit is a news aggregation, content rating, and discussion site with almost 48 million monthly active users. Here's our advice for businesses using Reddit.

Blog Post Author – Kirsty
7th February 2022

Reddit is a news aggregation, content rating, and discussion site with almost 48 million monthly active users. Members submit content to the site, which is then voted up or down by other members.

Why should you include Reddit in your marketing strategy?

Over the past decade, Reddit has really earned the reputation of being the place to find out about trends or news before other social media networks. Reddit is also a great place if you’re looking to get involved in some super niche discussions with forums available to discuss almost any topic you can imagine. This means there’s viable potential for any business of any industry to get involved in Reddit and start adding content to the interest of their target market.

Is Reddit the right platform for your business?

Reddit truly does have a forum for everybody but for your information, the most popular subreddits at the moment are r/funny, r/AskReddit, r/gaming, r/aww, and r/music. However, Reddit is still filled with even more niche subreddits that also have thousands of followers such as r/wolveswithwatermelons, or r/birdswitharms.

Content-wise, regardless of your business or industry, you need to either be really informative or really entertaining if you hope to be well-received. If there’s one thing to keep in mind as a business using Reddit it’s this; users aren’t looking to be sold to when using Reddit. As a result, if you’re looking to be successful on the platform, you need to view Reddit as a place to build your brand’s personality, not as a place to sell your products or services.

For inspiration, check out what XboxOne and Nordstrom are doing with their brand-owned subreddits.

Getting started: What to post and when?

The best time to post on Reddit is on Monday mornings between 6am and 8am. Saturdays and Sundays between 7am and 9am and between 8pm - 12pm are also high traffic times when it’s optimum to post your content.

Check out our guide to discover the best times to post on social media in 2022 for further insight across a number of platforms.

Getting stuck in

While your goal might be to create your own company-run sub-reddit, we’d recommend that you begin by exploring Reddit just by following some sub-reddits yourself and engaging in any relevant conversations. This will build up your karma points (karma is basically like Reddit’s own form of SEO). Your karma points will increase everytime you post or leave a comment and will get you more and more exposure to other Reddit users as your points increase.

When it comes to posting and commenting, our advice is to…

Ask honest questions

Asking questions is a great way to get engagement - and Reddit is filled with experts who are likely to give great advice. One thing to keep in mind is to be very transparent and personable and avoiding any questions that sound like they’re just fishing for engagement or being too general or rhetorical.

Keep engaging

It’s not enough to simply add your post and then abandon the platform. Posts that get the most engagement and are ultimately the most successful are the ones where the original poster has continued to engage and respond to every comment. Redditors hate to be ignored. Continued engagement is vital to keeping the conversation going and growing those karma points even further.

Have fun

When using Reddit, your goal should be to entertain, not to sell. Reddit is a predominantly fun platform, in the same way that LinkedIn is a professional one. Reddit users are seeking entertainment so do what you can to show some humour when appropriate.

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