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How to pull off a last-minute holiday campaign (+ free template)
We’re here to reassure you that it’s not too late to whip out a last-minute holiday campaign and get involved with some fun seasonal content.
25th November 2021
Hands up who looked at the calendar and realized that it’s the end of November already!? We’re here to reassure you that it’s not too late to whip out a last-minute holiday campaign and get involved with some fun seasonal content (especially if you make use of our holiday campaign template to speed up the planning process).
For B2C companies, holiday campaigns can give your products an extra end-of-year push when people are fully in ‘buying mode’. For B2B companies, creating seasonal content is a way to improve your brand image and show your likable and fun side to improve engagement and line up leads for the New Year.. After all, people buy from brands they like.
You may feel an urgency to start preparing your seasonal content, but it’s important to pause & reflect on the performance of any previous seasonal marketing campaigns. Delving into these results will help you learn from your successes and mistakes. Some questions to ask yourself when assessing last previous performance might be...
- When did sales peak?
- Which content received the most engagement?
- Which emails were the most effective?
Stage 2 is to outline the objectives for your holiday campaign. This will ensure alignment with wider business goals while you’re in the brainstorming stage. Examples of your objectives might include:
- Increase social media engagement by X
- Increase social media following by X
- Generate X amount in revenue
(Again, reflecting on the performance of last year’s campaign will help you to set realistic goals and give you a benchmark)
Our campaign template gives you the structure you need when planning your holiday campaign, to make sure you have gathered and considered all of the relevant information available before diving into brainstorming and content creation.
Planning before creating is especially important when it comes to the holiday period, as you’ll need to distribute your content with a consideration for key dates and events around this period and there is quite a mix from Ugly Christmas Sweater Day to Human Rights Day.
Check out our 2021 key dates calendar to see what’s coming up this December.
Launching a holiday campaign can be tough as there’s a lot of competition and you might even pot another business doing a similar thing. To help you stand out from the crowd, here are some tips for brainstorming your campaign ideas:
- Take an existing idea (this can be one you’ve seen online or thought of before) and then see how you can do the opposite
- Take an existing idea and then make it really specific to this year by tying it in with current events
- Observe your competitors or see what themes are emerging online in general so you can take your own spin on things (one advantage of leaving your planning until November!)
Stuck for inspiration in general? Check out our 20 Christmas social media post ideas.