How to manage your blog's planning and content creation using ContentCal
26th November 2020
As creative as it is, managing a blog can quickly become a drag. When multiple tools are used for the planning, creating, sign-off, and scheduling processes, the fun is replaced by a time-consuming effort.
That’s not to say it can’t be fixed of course, and after 91% of the people we surveyed suggested that it was difficult or took them too long to create their blog content, we launched ContentCal Articles with that in mind.
Readily integrated into ContentCal for Company Plan users and above, Articles was purpose-built to bring all of your long-form content into one place, from blog posts to newsletters and emails. And that goes for planning, all the way through to distribution of your content.
Our new formula should hopefully tidy up any messy content strategies, and bring you more traffic than ever.
So, here’s exactly how you can manage your blog effectively, only using ContentCal…
The key to any good piece of long-form content is how well it was planned out. And any ContentCal user will know that we’ve already made it easy for you to jot down ideas, use our Web Clipper to save inspiration, and turn your drafts into well-curated social media posts - and now we’re bringing that approach to blogs and other types of long-form content too.
We’ve even added another new tool, Contributions, allowing you to ask your team to submit ideas and collaborate on content using forms.
Similarly to your social media posts, you’ll also have access to custom Planning Channels and Web Clipper to bring your ideas to life.
Need help finding some inspiration on what to post? Just take a look at our notable dates calendar with every handy event happening this year!
Here are some other ideas of blog posts you could work on:
- How-to guides
- Content around upcoming events (e.g. Christmas or New Year)
- An introduction to your team
- A listicle
It’s easiest to allocate a set amount of time and write down as many ideas as you can think of. Then, you can decide which ones are worth doing, based on factors such as SEO value, social relevance, and offering a unique point of view from your brand.
Create a new “Article” once you’re ready to start writing. You’ll be taken into full-screen mode ready to make the magic happen.
Remember to come up with a killer headline that will entice readers to click on your piece, and it’s time to get creative.
Articles has all of the capabilities of a regular word processor, so expect to be able to format, add imagery, change fonts and styles, and link out to external pages.
Articles is also integrated with Grammarly, so you can be sure that all of your spelling and grammar is corrected as you go.
It’ll be auto-saved as a draft until you’re ready to publish, so there’s no need to worry about losing anything either. You’ll also have the same approval workflow as you do with your social media calendar, so there’s no room for awkward errors. Even if you have a longer sign-off process, you can adjust your settings to match this.
Of course, there’s hundreds of ways you can structure your blog, but we’d recommend something like this if you’re looking for a format to follow:
- Image or video
When creating a piece, you can easily set permission levels that allow other members of your team to either be able to read-only, comment or edit your content. That means you can collaborate easily, submit ideas, and still get the feedback you need to create amazing pieces.
Having these kinds of abilities that elevate communication are great particularly for larger teams, or if you’re a company that handles multiple brands. It also means you can get feedback from your clients without having to hand over control to them.
Once your content is live and ready for the world to see, it’s important to focus on how you’re going to distribute it.
When you’re happy with your content and have published it to whichever channel you’re working with, you can then move it into your Content Calendar and publish across social.
It also means you can look at all of your content in one place, from social through to blogs and newsletters, helping you make strategic decisions based on what content you have going live.
It couldn’t get much easier than that. No more long back-and-forth emails between clients. Just quick and simple approval flows.