Save hours of time with this killer social media marketing strategy
29th May 2018
Are you wondering how to schedule social media posts? Are you sick of wasting hours of time per day, manually publishing your content?
It’s no secret that manually posting your social media content can be a very frustrating and time-consuming process, and especially when you’re managing multiple social accounts. However, the benefits of scheduling your content go way beyond the practicalities; planning, creating, and scheduling your content in advance could contribute to the quality and variety of content, and your overall social media marketing strategy.
There are so many benefits to scheduling social content, not only for your time and peace of mind but also for actually increasing audience engagement. While planning, creating, and scheduling your content in advance can contribute to a more consistent and frequent posting schedule, it will also give you the reassurance that your social media content will be published at the optimum times, without needing to lift a finger.
This not only saves you hours of time and hassle, but also allows you to concentrate on more important tasks like writing blogs, making new connections, or managing your community. Furthermore, if you’re planning and scheduling content in advance, you’ll be less stressed as well as less likely to make silly mistakes or typos.
If there's any events or holidays approaching, you can even plan your seasonal content ahead of time and then simply add it to your content calendar. For handy tips on creating and organising your social media schedule, Entrepreneur Europe has a great tutorial, which can be read here.
While there are plenty of social media planning tools that will help you schedule your social media content to automatically publish to your social channels at a specified time and date, not all of these tools have a visual calendar layout that allows you to plan and create your content.
While Facebook and Twitter do allow users to schedule social media content from within the network, this doesn’t allow for a bird-eye view over all scheduled and upcoming content.
Here’s where ContentCal comes in, with the ability to publish to multiple social channels including Facebook, Twitter, Instagram, and LinkedIn (Google+ coming soon). As a more convenient way to create and scheduling social media content, ContentCal assists with the entire content creation process, preventing your copywriter from becoming overwhelmed, and helping you to master your social media strategy. While agencies are able to keep their clients separated in different calendars, businesses are able to do the same with any sub-brands.
To schedule a post within ContentCal, press the ‘new post’ button on the top left of the calendar. Next, select where you would like to add this content to whether this be to multiple social channels, or even multiple calendars. From here, you can type in your post copy, add images or videos, select the date and time for the post, and then press schedule.
If you’re not quite ready with your post, you can even save this content as a placeholder to sit in your calendar as draft content - or add this to your pinboard to use at a later date.
And you know what’s extra brilliant about ContentCal? With approval workflows, you can ensure that none of your content goes live without being vetted and approved by the relevant people; whether these be senior team members, or your clients.
Firstly, let’s address the question of why. Why should you bother with a social media marketing strategy? Well, there are a plethora of reasons why having a killer strategy is incredibly important for the growth of your business.
Social media is an unbelievably amazing place for sharing content all over the world in just a matter of seconds. Social media networks can and should be utilised to increase your brand’s awareness, entice an audience, and ultimately create customer loyalty; but only when you have an effective content strategy firmly in place.
In the simplest of terms, social media marketing has the potential to lead to more traffic, more engagement, and as a direct result, even more business. Having a social media presence without an active social media marketing content strategy, however, can be just as detrimental to your business as having absolutely no plan at all.
When beginning to plan your strategy, you’ll need to to think about the following things: who your target audience is, what type of content you will be publishing on your social media channels, and how frequently you plan on posting. Only when you’re confident that you’ve found your ideal customer can you begin practically thinking about ways to curate purposeful, engaging content – so don’t jump the gun too quickly.
Thoroughly researching your target audience will be crucial in helping you plan an effective strategy for content creation, but don’t forget to research your competition too. To be truly unique in a saturated market and make your brand stand out, you’ll need to know what everyone else is doing...in order to do something entirely different. Content gurus 'ClearVoice' have a fantastic step by step guide on how you can use competitive analysis to help devise your perfect content strategy that you can read here.
Once you’ve analysed the competition, a good next step is to brush up on current social media trends. Marketing moves incredibly fast, especially when it’s online, and those who pay attention will always get the edge on their competition. For example, there’s been a huge rise in video and visual content over the last few years. With video marketing becoming one of the most coveted forms of social media marketing, if you’ve got the resources and time to spare then give video content a whirl. Alternatively, if a particular form of content is especially prominent within your industry, such as infographics, it absolutely makes sense to implement this form of content in your social media marketing content strategy for maximum appeal.
However, you don’t need to stick to just one form of content for social media marketing. With the ability to choose between images, videos, blog post sharing, gifs, company updates, ebooks, and infographics, it’s important to remember the ancient proverb “variety is the spice of life”.
Having a social media strategy in place is worthless if you’re not taking the time to evaluate your efforts on a regular basis. If not, you could be squandering time and money on something not wholly effective.
To gauge your successes and failures, you need to be keeping an eye on your content performance in terms of engagement and impressions. You should also be monitoring follower growth and compare your findings to that of the previous month to ensure that progress is being made, and your social media channels do not stagnate.