The ContentCal 6C’s: How to create one week of content in 30 minutes
7th December 2020
There are typically three reasons that prevent people from doing social media content well; lack of time, lack of ideas, and fear of how you’ll be perceived.
This is the third and final installment of our ContentCal 6C’s series. The previous two blogs in the series will have covered an introduction to the 6C’s as well as how to understand and target your ideal customer focusing on the first two stages of the 6C’s. In this blog we’ll be covering the remaining four sections of the framework:
Using our 6C framework and your research as a foundation, we’ll be covering how you can solve the challenges of time, ideas, and fear to help you build the perfect weekly content plan in just 30 minutes.
Social media provides the incredible opportunity to humanize a brand, help you to be known, and build a reputation for something.
To this end, from the research phase in the previous blog in this series (Part 2), you should now be feeling clear on what you want to be known for.
The way we will manifest what you want to be known for is through the use of content themes. Content themes are the topics you want to talk about. If you were a coffee shop, for example, these themes might include ‘location’ (focusing on the what’s happening in the local area), ‘sustainability’ (we know that this is an important topic from research of our potential customers, so it’s definitely something we want to be known for) and ‘health and wellness’ (content that covers the health considerations of coffee).
Once you have decided upon your themes, you then can begin the creative process.
There are two ways to approach the creation of social media content: ‘creation’ and ‘curation’.
Creation begins with templates. The important point here is that we want to take the unpredictability out of social media content. The biggest drain on time is when you're faced with a blank content plan with no idea what to say. Templates are the way we can speed up this content creation process. And this is how we do it...
Templates can be created off the back of your content themes. Here, we want to create consistency. Each week, we will have a theme for each day (let’s say Local Business Monday’, for example).
If you head into ContentCal, you can easily create templates for your posts within the Content Hub Library. You can create a template for each type of content that you want to be creating. This takes all of the guesswork out of your content plan, as you now have a foundation to build upon. There is now an objective for each day and a simple way to build on the content you add to your Library. (Note, when you press ‘Use Content’ to use one of the templates, they remain in your Library to use again next week)
Web Clipper can also be used on mobile allowing you to save interesting articles and link to the Library, even when on the move.
Snippets are incredibly powerful when it comes to saving time when creating content. Often you'll find that you'll be adding similar content into your posts regularly (like hashtags, mentions or a ‘call to action’). You can save any frequently used bits of text as a ‘Snippet’ in ContentCal. These Snippets help you to speed up the content creation process because not only are you using your research and manifesting best practice, but you can now bring these bits of text into your posts with just a single click.
The best ideas are created together! Gaining inspiration from others is critical to speeding up the creation process. ContentCal’s Contributions feature will help you to fill your Library with input and inspiration from others. This helps us solve two of the critical social media barriers we identified at the start; lack of ideas and lack of time.
This part of the 6C’s is all about implementation; using the research and inspiration we’ve gained over the first 4 steps of the 6C’s and using ContentCal to implement this in your content plan.
Category Tags can be added to your posts to color-code your content in line with your content themes (see image above). These Category Tags will be critical for us when it comes to understanding what content works well.
We can also use Category Tags to filter our Analytics to assess the performance of particular content themes and understand which posts have been identified as ‘top performing’.
This information is really important because we can start reusing and repurposing content that works particularly well, giving us a great foundation for next week’s content plan. We can take the strongest performing posts and reuse this content in our plan for the following week.
All of this gives us an opportunity to build a structure behind our content plan which is well-organized, well-researched, data-driven, and fundamentally will reduce the amount of time it takes to produce your content each week.
Because your content is well researched and you've clearly defined what you want to be known for, this will have a net benefit of reducing the element of fear around how you will be perceived on social media.
Now that you've got a clear structure and a process, you’ll need less time to create content and ideas and inspiration becomes perpetual. You’ll now have everything you need to build the perfect content plan in 30 minutes.