Publishing to Medium with ContentCal
10th February 2021
Long-form content deserves success
If you’ve spent several hours crafting the perfect piece of content, it deserves the best chance of succeeding and driving the desired results.
A clear distribution plan is essential, and your company blog is unlikely to have the reach that long form content needs. Think bigger and consider how your content could appeal to new audiences, not just your existing one.
It's also worth considering how long-form content can be re-used and re-purposed across multiple channels.
One channel for distributing long-form content is Medium.
Medium is an American online publishing platform developed by Evan Williams and launched in August 2012. The platform is an example of social journalism, with a hybrid collection of amateur and professional writers and publications, along with exclusive blogs and publishers. It is regarded as a blog host. Williams, previous co-founder of Blogger and Twitter, initially developed Medium to publish writings and documents longer than Twitter's 140-character (now 280-character) limit.
Medium operates in a similar way to a social media network, in that you can follow certain creators and engage with content through ‘claps’, comments, and saves.
ContentCal Articles, provides the ability to create long-form content alongside your social media activity. Which can be to published to blogs and other pubishing channels.
There are over 2,000 integrations that can connect your ContentCal account to multiple destinations.
Here are some top tips on using the ContentCal's Articles feature, what integrations can help maximise long-form content within ContentCal and how to configure the settings to automatically publish to Medium.
- Head to ‘Setup’ within your ContentCal Calendar and navigate to the ‘Planning Channels’.
- Create a new Planning Channel and select ‘Rich Text’ as your editor-type. We'll call this channel ‘Medium’.
- Return to the Calendar, and you'll see a new row called ‘Medium’. You can now create a new Article within this channel.
- Once you've created a piece of long-form content and run it through the approval and collaboration processes, you can connect ContentCal with Medium.
- The following video shows how to connect ContentCal with Medium.
Once ContentCal is connected to Medium, each new piece of content can automatically published to Medium. The setup process only needs to be completed once.
All of our long-form content can now be created in ContentCal, helping you the increase the distribution.
You can also re-purpose long-form content into multiple social media posts, using ContentCal to organize content across multiple channels.
Using a multi-channel approach enables you to maximize the content created and substantially extends audience reach.