Struggling for Social Media Calendar Ideas? Here's a Hand
24th April 2018
If you’re reading this blog right now, then it’s safe to say that you’ve struggled at one time or another to come up with your social media calendar ideas. Not to fret, we’ve all been there.
Working in a creative environment can be both incredibly rewarding and incredibly challenging. When you’re constantly striving for new and brilliant ideas, it’s inevitable that the creative well will run dry from time to time. While content creators argue over the existence of writer’s block (legitimate or myth?), the truth stands that being creative day in and day out is pretty hard work. Which is where a social media plan comes in.
Especially when people rely on your brain to produce something genius.
While some believe that inspiration will hit when you least expect it, we’ve got a few ideas on how to make it arrive early…
A great way to come up with content ideas is to look forward in the social media calendar. Are there any big holidays coming up, and is anything relevant to your business? For example, a costume hiring company might consider preparing content to celebrate International Talk Like A Pirate Day, September 19th (it’s a real thing believe it or not).
If you’re able to get a fruitful brainstorm going you might even consider transforming your concept into a campaign, that could help to promote your business as a whole, or just as a bit of fun to spread some brand awareness. Bonus: content based around calendar dates is always more likely to trend.
It's an obvious first step, but one that can often be forgotten when you're consumed with creating something amazing. By taking a peek at your competitor's social channels you can see which of their content is performing best, whether particular types of content are more successful, and which of their content is less successful.
On the flip side, be sure to take a look at your target audience and their activity on social too. Do a bit of sleuthing to work out what content they’re paying attention to, what they enjoy, and when they are most likely to engage. A calendar schedule template can help you get organised.
Have a root around in your old rubbish bin (not literally) and pull out some old ideas that didn’t quite work. With a fresh perspective on an old idea, you could give a new lease of life to long and forgotten concepts. While it’s important to remember why old ideas were originally dismissed (don’t waste time getting attached to ideas that won’t work), there could still be some gems in the rough that might now work due to a change in timing or circumstance. Add the ideas that could now work into your content calendar planning as a good starting point.
Whether you move from one end of the office to another, get set-up in a coffee shop, or just take a break altogether, a change in scenery can do wonders for refreshing your imagination and opening you up to different stimuli.
If you can, head to a quieter location, spend some time in the fresh air, or put the laptop away all-together and just allow the mind to wander.
When you’re isolating yourself and struggling for an idea, your internal monologue can become a little overly critical. Talk to a colleague, a friend, or even just a pet. It can help to have someone to bounce ideas off, help you expand on concepts, or give you positive encouragement. Even just hearing your ideas spoken aloud can give you more clarity on the matter at hand. A social media management app may also help you find new ideas and get organised in your planning and ideation.