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ContentCal blog: social media & content marketing updates

12 people we’d rather have come down our chimney instead of Santa

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Your Followers Want Authenticity, Not Ads.

Authenticity is about finding a voice that encompasses your mission and values and resonates with your audience in a human way.

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If Brands Have Become Publishers, Then Marketers Are the Journalists

Content marketing is now used by 89% of B2B marketers, and 66% of marketers expected their organisation’s content marketing budget to increase in the next year

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2016: The Year in Social Media

For the savvy social media marketer, keeping one step ahead of the curve can help give your brand a serious competitive edge against others in the market.

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Your Followers are Real People, and They’re Leaving You.

When you lose followers, the knee-jerk reaction is often the wrong one: cranking up paid advertising so follower ‘growth’ continues

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Is Organic Social Media Dead? The Rise Of Paid And The Future Of Social Media Content

Be it MySpace, LinkedIn, Twitter or Facebook, the point of commonality between all of these networks can be reduced to a single word: connectivity.

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Navigating the Land of Social Media Marketing Tech

In 2016, thanks to an explosion in social media technologies, that number has swelled to over 3500.

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