Your Followers Want Authenticity, Not Ads. →
Authenticity is about finding a voice that encompasses your mission and values and resonates with your audience in a human way.
If Brands Have Become Publishers, Then Marketers Are the Journalists →
Content marketing is now used by 89% of B2B marketers, and 66% of marketers expected their organisation’s content marketing budget to increase in the next year
2016: The Year in Social Media →
For the savvy social media marketer, keeping one step ahead of the curve can help give your brand a serious competitive edge against others in the market.
Your Followers are Real People, and They’re Leaving You. →
When you lose followers, the knee-jerk reaction is often the wrong one: cranking up paid advertising so follower ‘growth’ continues
Is Organic Social Media Dead? The Rise Of Paid And The Future Of Social Media Content →
Be it MySpace, LinkedIn, Twitter or Facebook, the point of commonality between all of these networks can be reduced to a single word: connectivity.
Navigating the Land of Social Media Marketing Tech →
In 2016, thanks to an explosion in social media technologies, that number has swelled to over 3500.