Social Media Trends and How to Get Involved
12th June 2018
As social media platforms make up the largest percentage of all online interaction, social media trends are incredibly important to follow. Constantly in flux, you need to learn how to adapt and keep up if you want your business to flourish.
Here’s our rundown of the top social media trends of 2018, complete with tips on how to get involved...
In 2017, 90% of all content shared by users on social media was video content, making it the most popular social media trend going. With so much video content readily available to social media users, businesses are faced not only with the challenge of creating engaging and dynamic content, but also in creating content aimed at captivating the audience within the first 3 seconds. It is estimated that by 2020, video will make up 80% of all online consumer internet traffic and will eventually be the closest a brand or business can get to a face to face conversation with their audience. Hvaing the right social media scheduling calendar can help you get organised and plan this content.
Before you dive straight into creating your video content, it’s important to work out a strategy and make clear objectives. Ensure all your video content is high quality, engaging and above all else, relevant. Conduct research to find out exactly what your target market is looking for and test different forms of content to see what works best by analysing your insights.
Influencer marketing is a powerful alternative to traditional advertising and one of the fasted growing social media marketing trends there is. It has become imperative for businesses to tap into consumer trust and one of the most effective ways to do this is through influencers - socially savvy individuals who have the power to alter the perception of others and ultimately sell products. Brands and businesses are using these influencers to create and distribute relevant content and share it in an authentic and transparent way.
So how to find the right influencer for you? This may seem like a given, but work out who you feel best represents your brand overall. If you are a smaller clothing brand that sells clothing at high-street prices, look for fashionistas with a similar high-street style. Ask yourself important questions about your brand personality and look for qualities that are mirrored in your influencer’s content and audience. Analyse their engagement and find out if readers of their content leave comments or share their posts.
Snapchat, Facebook Live, and Instagram Stories have all paved the way for live streaming and it’s being increasingly promoted across other platforms like YouTube and Twitter. Research has shown that audiences respond incredibly well to connecting with brands and businesses in real time, so it’s a fantastic social media trend to get on board with.
There are also plenty of ways you can get involved with live streaming. Why not try a live Q&A or a “how-to” stream? You could even live stream the making or launch of your new product, or an event that is taking place; just as long you keep things interesting.
The number of smartphone users continues to grow each year, with a number of 6.2 billion estimated worldwide by 2020. This fact alone should highlight just how important it is for brands and businesses to optimise their content for mobile.
In order to ensure that mobile users are getting the most out of your content, there are plenty of simple yet effective things you can do. Opt for page scrolling rather than click through navigation, make sure all of your images are of the highest resolution and cropped appropriately to suit smaller screens, utilise a content calendar tool, and perhaps most importantly, strategise your mobile content. For further reading, check out this handy list compiled by Social Bakers for more info on optimisation.
It’s not news that Instagram is currently considered the place to be when it comes to social media marketing, but it’s also not showing any signs of slowing down. They’re constantly releasing new features and updates to roll with the times and keep on top of their competitors. Who remembers when story highlights got released last December?
If you’re not already on Instagram, we suggest you set up an account toot suite. With the opportunity to get involved with even more visual content, it’s a perfect place for businesses to showcase their products in an exciting and enticing light. For great advice on getting started on Instagram, check out our blog on Instagram campaigns. Already in the land of insta’ and looking to grow? Have a read of our blog on Instagram follower growth.
Facebook Groups are getting pretty popular as of recent years making it the final point on our list of social media trends. With communities forming based on common interests or professions, Facebook Groups are attributing to a more ‘neighbourly’ feel on Facebook.
With businesses using Facebook Groups to get more interactive with their consumers and target market, participating in groups is a great way to build brand loyalty and learn more about your audience. Join ContentCal’s Facebook group if you want to get involved with some pretty neat social media marketing discussions and the latest social media scheduling tools to help your business.