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4 minute read

When is the best time to post on Instagram in 2022?

When is the ideal time to post on Instagram in 2022? We've looked at studies across several industries to search for the perfect moment.

Blog Post Author – Kirsty
26th October 2021

Instagram is a really demanding platform. It wants images, vidoes, witty captions, links, carousels, stickers, emojis, more images, more videos - so after putting all the required effort into creating your Instagram content, you want it to be seen by as many relevant people as possible.

So is the best time to post on Instagram? Honestly, it depends who you ask.

We've looked at studies across several industries to search for the perfect moment to post.

The best time to post on Instagram in 2022

Instagram best time post sprout graph

  • Best times: Tuesday 11 a.m.–2 p.m., Monday through Friday 11 a.m.
  • Best day: Tuesday
  • Worst day: Sunday

The best times for posting on Instagram expanded during 2020 and have stayed broad with many more people continuing working from home in 2022. Midday engagement during weekdays has increased in recent years to 11am - 2pm while evenings and weekends are popular times for engagement.

Instagram Live, and especially Instagram Reels have really kicked off in 2020 and 2021. If the continued success of TikTok is any indication of our love for video content TikTok competitor, Reels, is sure to keep users engaged with the platform.

Monday, Tuesday, and Friday at 11am and Tuesday at 2pm are now the best time to post.

Although Sunday is the worst day to post, weekends aren’t necessarily a bad time to post overall and can still generate engagement. The worst time to post on Instagram during the week is after 6 pm when individuals have finished work for the day (and probably switch from watching Instragam to watching Netflix).

Find the best time to post on Instagram

If you’re new to Instagram, the best times to post as outlined above is probably the best place to start. As time goes on, you can start to experiment with other posting times and learn what times are best for you/your brand specifically.

By looking at how your previous Instagram posts performed, you’ll be able to build a complete picture of the best time for your company to post to social media platforms.

You can find the best time to post via ContentCal social media analytics, or you can look on Instagram to find the best time to post within the app.

How to use Instagram Insights

If you haven’t already, sign up for a business account on Instagram. This allows you to access the Instagram Insights tool.

This analytics tool shows you who your followers are in terms of gender, age, and location (once you have more than 100 followers) it also shows you when your audience is online!

When you look at that info alongside engagements per post, you’ll have a super clear idea of the best time you should be posting on Instagram.

How to use Instagram analytics

You can get Instagram’s native analytics tool - Insights - by tapping the bar graph icon in the top right-hand corner of the screen when you’re on the app’s home page.

There you’ll be able to learn more about your followers and find out what time of day and what day of the week they’re most likely to be online - and that’s the best time to post!

You’re also able to find out more demographic information about your audience so you can make some basic assumptions about the way they use social media.

If they’re students they could be more likely to wake up late, for example.

instagram insights screenshot 1 Instagram insights screenshot 2

There are some other useful insights here too, even if they don’t tell you exactly what time you should be posting.

Engagements per post and account-level reach and engagements show how your Instagram posts are doing over time.

All of this data helps you discover the best time and day for your posts to get engagement. You can then tweak your posting schedule accordingly, before checking your social media analytics again to see how you’ve improved.

How often should you post on Instagram?

A better question would be: ‘How often can you produce amazing content?’

Your aim should be to put as much amazing content live as possible. Instagram is such a visual tool that it’s difficult to rush off a quick post, like you might with Twitter.

Can only manage once a week? That’s fine.

Though several studies suggest that once per day is the ideal posting frequency. That includes Dow Social’s research which concluded that because Instagram is picture-led, posts are more shareable.

Dow Social added that you can post up to three times per day – provided you keep up with your posting routine.

Consistency is really important.

Find a few times that work for you, then regularly post at those times by creating a posting social posting schedule or a content calendar template.

Interested in comparing the data to previous years? Check out the best time to post on Instagram in 2020.

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