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ContentCal’s acquisition by Adobe: FAQs

Our most frequently asked questions regarding our acquisition by Adobe, the future of ContentCal, what this means for our customers, and how to migrate to Adobe Express.

What does the Adobe acquisition mean for the ContentCal product?

ContentCal is now known as Content Scheduler in Adobe Express, where you can find social media features alongside thousands of beautiful templates for quickly and easily making and sharing standout content.

What does the Adobe acquisition mean for ContentCal customers?

The ContentCal you’ve come to know and love will continue to deliver on our promise to you. We will be continuing to support our existing customers' social media marketing efforts for the foreseeable future.

What is Adobe Express?

Adobe Express is an Adobe application that allows you to quickly and easily make standout content from thousands of beautiful templates on both web and mobile.

How can I try out Adobe Express?

You can test this out whenever you please right here

Who is Adobe Express suitable for?

The first release focuses on individuals and small businesses, but this is only the beginning. We will roll out many more capabilities going forward to support teams and agencies.

Will my existing ContentCal account be automatically updated to Adobe Express?

No. You would need to sign up for Adobe Express separately if you wish to use it.

If I chose to move to Adobe Express. Will all of my posts be migrated?

If you elect to use Adobe Express now, there will be no history of your previous content.

When will access to ContentCal close?

This is still to be defined, but nothing will be changing with your access this year.

Will my pricing change?

We’re not planning on making any pricing changes for ContentCal customers. Adobe Express pricing is here

Will we still be supported?

Yes, ContentCal customer service and access to live chat is remaining.

I’m an existing customer and if I move to Adobe Express will my billing be automatically updated?

If you choose to move to Adobe Express you’ll need to be sure that you cancel your ContentCal subscription and start a new subscription on Adobe Express. Get in touch and we will help you through this process.

Will any new features be added to ContentCal?

The focus for development is now on ‘Content Scheduler’, as it’s known, in Adobe Express. You can still request ContentCal features here and we’ll continue to monitor this.

Can I still buy ContentCal without Adobe?

ContentCal is now only available to existing customers. But our features have now been added to Adobe Express which you can start exploring here.

Will I be able to access any of the Adobe Express packages as part of my ContentCal subscription?

ContentCal features are only part of Adobe Express at this time.

I need to add a new team member/client calendar to my account. Can I still do this?

Absolutely! Our Customer Success team can help you with this enquiry further. Please contact us via live chat or by email -

If I move to Adobe Express, will I still have access to all my current features?

Initially, Content Scheduler will be suitable for individual users. There’s a lot of good stuff in the pipeline that we can’t wait to share with you including support for more social platforms, performance insights and recommendations, bringing all capabilities to mobile, and expanding to teams, larger businesses and agencies. You are still more than welcome to stay with your ContentCal subscription if you'd like to still enjoy all the existing features.

I have many Zapier Integrations set up across my client calendars. Will these be migrated?

We’re continuing to support all ContentCal clients therefore you can continue to enjoy all the features that we offer. There are currently no plans to transition ContentCal customers account settings and data to Adobe Express.

We’re always here for any questions - feel free to drop us a message via Live Chat or reach out to us via email at

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