How to switch to an Instagram business profile
Don't have an Instagram business profile? This guide explains how to get one set up, via Instagram or Facebook.
- From within the Instagram mobile app, head into 'Settings'
- Next, navigate to 'Account'
- Within this area, you should find the option to 'Switch account type'
Follow the on-screen steps to set up your free Instagram business account. When asked what type of account you would like, be sure to select 'Business' and not 'Creator'. Posts will not auto-publish via ContentCal to Creator accounts. Posts to any Instagram accounts that are not business accounts will need to be published using the ContentCal mobile app.
Finally, you will be given the option to connect your Instagram Business account to a corresponding Facebook account. Whether you do this now or later, this is an essential step that you must complete. In order to connect your Instagram Business account to ContentCal, and to automatically publish your content, you must connect your Instagram Business account to a Facebook Page.
If you choose to connect your Instagram Business account to a Facebook Page later down the line, you can do so by heading into your Facebook Page > Settings > Instagram > Connect Account.
- Within your Facebook Page, head to 'Settings' from the lefthand menu.
- Within Page Settings, head to 'Instagram'.
- Select to 'Connect Accounts' and from here follow the on-screen instructions to login to your Instagram account while connecting and converting to a business profile.
Please note, due to an update from Instagram, you must be an Admin of a Facebook Business Page for a full week before you are able to connect an Instagram Business Page to the Facebook Page. If you have recently been added as an Admin, you will need to either wait until a week has passed or ask a colleague who has been an Admin longer than a week to add the Instagram account to the Facebook Page instead.
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