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Using Zapier to add multiple Instagram channels to your Calendar

This guide will show you how to add additional Instagram channels to your Calendar using Planning Channels and a Zapier integration. It will take up to 15-20 minutes but will be quicker if your Instagram Profile is already converted to a Business Profile.

The steps laid out in this guide are only for those who want to have multiple Instagram channels within one ContentCal Calendar.

ContentCal has the ability to automatically publish all of your single-image and single-video content to your feed, and additionally publish your Story content and multi-image posts with use of our mobile app.

However, for those looking to publish content to more than one Instagram Business profile from within one Calendar, you'll need to add an additional Instagram channel (as a Custom Planning Channel) and then setup the ability for your content to publish using Zapier.

The following instructions will walk you through how to set this up.

👉 Step 1 - Setting up your Zapier account

Zapier is a free service that you can use to power Direct Publishing. Please create your Zapier account before continuing onto any of the other steps.

Create an account here:

The free plan is a great place to start. If you start on a trial, you can downgrade to free by going to Settings → Billing & Usage → Change Plan.

👉 Step 2 - Makes sure your Instagram account is a Business Profile

If your Instagram account is already a Business Profile, you may skip to Step 3. If not, you'll need to carry out the following instructions to convert your profile.

  • How to convert to a Business Profile via Facebook
    • Head over to Facebook and navigate to the Page that you would like to be connected to your Instagram Business Profile.
    • Click Settings at the top of the Page and then click Instagram on the left hand side.
    • Click Log In towards the top of the screen.
    • Enter your Instagram username and password.
    • You'll see a pop up window prompting you to set up your Instagram Business Profile. Follow the on-screen instructions. If you've dismissed the pop up window, click Get Started to the right of "Switch to a business profile", and then follow the on-screen instructions.

👉 Step 3 - Adding an Instagram Planning Channel

  • In ContentCal, head into a Calendar, then into Setup
  • Scroll down to the Planning Channels area, then create a new Planning Channel. You are free to name this whatever you like, but to be clear we recommend something like "Instagram" or "Instagram Publishing".
  • Choose a color and the Instagram icon to make things clear for your team.
  • Keep the visibility on (ticked)
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Top tip: To make things less confusing, you may wish to remove the standard Instagram channel from your Calendar (as you would only use this channel for publishing via our mobile app). You may do this by heading into 'Setup' and de-selecting the 'visibility' of the Instagram Channel within this area.


👉 Step 4 - Adding your first post

If you don't want to do this now you can skip this step and return to it after everything is setup.

From within your ContentCal Calendar, create a post within your newly created Planning Channel, so that Zapier has some information to read. You need to set the post to Approved.

Note Callout Icon

Note: Please upload 1 image to the post. If you are unsure on dimensions for posts, please check the FAQ section on dimensions below.


👉 Step 5 - Setting up your Zap

Now that we have a post added ✨💪, it's time to setup your Zap.

Here's one we created earlier:

Check out our template Zap and select to Try it

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Note: You may be asked to login to your ContentCal or Instagram Business Account during the following stages. If you prefer, you can choose to connect your Instagram Business Page and your ContentCal account to your Zapier account before you carry out these instructions by heading to the ‘My Apps’ section within Zapier.

Now all you'll need to do is fill in your information to set up auto-publishing. Our instructions below will show you what you need to add to each field.


  • Choose your account: Here you'll need to select your ContentCal account. If your ContentCal account has not been conected to your Zapier account already, you'll be able to do so at this stage.

  • Organisation: Here you will select the name of the ContentCal Organization you wish to publish to from ContentCal.

  • Calendar: Select the ContentCal Calendar you will be publishing from.

  • Planning Channel: Choose the Planning Channel that we created earlier.

Select to Test Trigger. If you create a post earlier within your Planning Channel, this information will now pull through into Zapier (the post must be scheduled and approved for the present time and date. It will pull through once the scheduled time and date has been reached). If you didn't create a post earlier, you can create a test post now, or skip this step all together by selecting Skip test.

Instagram Business

  • Choose account: Choose the account connected to the Instagram Business Page you want to publish to. This option may show with the email address of your associated Facebook Page.

  • Instagram account to use: Select the Instagram account you want to publish to.

  • Photo: Choose the option that begins 'Attachments'

  • Caption: Choose the option that begins 'Content'

  • Tagged User(s): You may leave this blank

  • Location: You may leave this blank

And now you're done! At this stage you may Test & Review, Test & Continue, or Skip test.

Once done you'll be able to turn on your Zap and you're good to go. From now on, any Approved posts left in your Instagram Planning Channel will be automatically published to your Instagram Business Profile via Zapier. 🎉

👉 Extra Step - Checking in on the Zaps

Your first Zap (which sends your post from ContentCal through to Instagram) will be dependent on the time + day you set when you setup your first post on the steps above. You can check your Zap history here:

If you think a post should have sent through to Zapier but hasn't already, you can check to see if there are any posts to pull through manually, by heading to My Zaps in Zapier, then find your ContentCal → Instagram Zap. In the arrow menu, click the Run option.



Happy (direct) publishing 😀



Everything is setup correctly, but the post isn't publishing?

Here's some quick troubleshooting tips...

1) Check the post has 1 image and is set as Approved in ContentCal. Also check the date and time, because ContentCal only sends the post to Instagram at the scheduled time, and only if the post is approved.

2) Be aware that there could be a delay in the publishing, depending on your Zapier plan (

3) Double check you defintely have Direct Scheduling setup.

Why is Zapier saying the Template has errors?

Zapier may say there are errors if you do not have at least 1 post in ContentCal that it can read. This issue should correct itself once your first post in ContentCal sends through to Zapier.

What sizes do my images and need to be?


  • Any size square image (same width and height), e.g. 600 x 600 pixels, 800 x 800 pixels, 1200 x 1200 pixels


For portrait images, the aspect ratio must be between 0.8 and 0.99.

  • 800 x 1000 pixels (aspect ratio 0.8)
  • 1200 x 1500 pixels (aspect ratio 0.8)
  • 1500 x 1800 pixels (aspect ratio 0.84)


For landscape images, the aspect ratio must be between 1.01 and 1.91, and for landscape videos, the aspect ratio must be between 1.01 and 1.78.

  • 800 x 600 pixels (aspect ratio 1.33)
  • 1200 x 800 pixels (aspect ratio 1.5)
  • 1500 x 1200 pixels (aspect ratio 1.25)

Why doesn't my post say it's published like on my Twitter, Facebook and Linkedin Channels?

Planning Channels currently work a little differently to direct integrations. However we are proactively working to improve this.

Can you help me?

Whilst we strongly advise to follow all steps above, if you are still having issues, please reach out to us on live chat or by emailing us at and we can help :)

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