Creating the foundations for scale
Loebig Ink + ContentCal
Company Type: Agency
Favourite Feature: Content Calendar / Approvals
Loebig Ink is an integrated online marketing agency based in Silver Spring, MD, just outside of Washington DC. The agency is focussed on the delivery of Search Engine Optimization strategies for clients along with Social Media Management, Google Advertising, and Website Design.
Loebig Ink’s journey with ContentCal is an interesting one. As the agency grew, they knew they needed to bring in a professional content management platform and move away from their manual Google Spreadsheet content calendar process. They wanted an approach that would look professional with their clients and cut back on the time that was wasted in sending spreadsheets back and forth with clients for review and approval.
After testing numerous platforms like Hootsuite and Sprout Social, Loebig Ink decided to move to ContentCal in 2017 as one of ContentCal’s earliest clients... However, in 2018 the team decided to move to Agora Pulse due to some features ContentCal was missing at the time.
As a customer-driven company, ContentCal took the time to understand Loebig Ink’s feedback and set about building these features.
In 2019, after building the features that the team at Loebig Ink required, and more, Loebig Ink moved back to ContentCal.
Moving clients between platforms is a challenge that most agencies want to avoid doing at all, let alone twice, but the client’s and agency team’s feedback on how easy ContentCal is to use, sealed the deal.
Any platform that’s brought into speed up collaboration will achieve nothing if it’s not adopted by the clients, and the Loebig Ink team are finding that in one 15 minute call, a client is all set and ready to go.
Working with ContentCal has enabled the agency to grow. In the last 2 years, the business has had record results, growing core services by 50% each year and the time-savings delivered by ContentCal have been a key part of that.
The continued support and development of the platform has been another key reason that the agency has settled with ContentCal, feeling like they have a true partner in their growth.
ContentCal is one of the most intuitive and effective social media management tools on the market. I’ve always had to spend a significant amount of time training our clients on how to use other tools - and that might seem like a small thing - but having clients just ‘get it’ saves my team a major amount of time.
-Brian Loebig, Founder. Loebig Ink