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Success Story

Delivering social media results with the right strategy and the right content

Verton + ContentCal

The right strategic approach coupled with the right content, channeled through the right personalities proves that social media can deliver results for any business, even those in the industrial sector...

Founded in 2014, Verton is on a mission to change lifting operations by integrating traditional engineering with digital and disruptive technology. Verton’s Innovations unlock improvements in safety and productivity, along with providing solutions for challenging lifting situations.

Verton and their use of Social Media

Esna Louwrens is the Global Marketing and Business Development Manager at Verton, and prior to a recent fundraise, she wanted to explore the potential of using social media to grow Verton’s business, particularly outside of their native market in Australia.

Esna commissioned ContentCal to conduct a Social Media Audit, to help her gain a picture of their activity today and their future growth opportunities.

“Out of that audit came so many things that we needed to consider we’d never previously thought of. The audit opened my eyes as to where I wanted to be”.

-Esna Louwrens, Global Marketing and Business Development Manager

Verton’s Next Steps

Following the audit, a need for an increase in activity across multiple channels was highlighted. Esna was acutely aware that as her time was already stretched, she needed to lean on a team to help Verton realise these growth opportunities.

As a result, Verton chose to work with ContentCal’s team to support and guide the personal LinkedIn profiles of both Esna and Verton’s Managing Director, Trevor Bourne, along with content creation for Verton’s LinkedIn Company Page and Blog.

“Honestly, the team has been just absolutely brilliant - the content that they create, the suggestions that they make -  I don't think I've ever worked with a group like that before. They are always positive and proactive. I absolutely love working with them and the value it has brought to Verton is enormous.”

-Esna Louwrens, Global Marketing and Business Development Manager

Verton’s Results

The LinkedIn focus has paid off in terms of generating an increase in not just the quantity, but the quality of inbound enquiries and leads. For Esna, this has been driven through the thought-leadership content they are now distributing and the personalities they are channelling this content through.

“LinkedIn is where our target customers are. I think if you do social media right, it's not just about trying to sell your product; it's also about brand management. We work in a market where our buyers and influencers of a decision represent so many different personalities, so for us the awareness that we generate through social media is key.”

-Esna Louwrens, Global Marketing and Business Development Manager

It’s still early days in Verton’s strategy, but the early signs are encouraging:

10+% follower growth month on month

100+% increase in engagement month on month

Interested in hearing about our social media audits? Enquire here

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