Your 2022 Content Creation Toolkit
2022 is set to be the year of content and creators. With TikTok outgrowing other social platforms and Instagram reels hot on its heels, video shorts, UGC, and image-led, digestible posts that speak directly to your audience, are what need to fill your content calendar. At least 40% of what you create should be reusable and have multi-channel potential.Join a free 2022 content strategy session →
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We are living in a creator economy and need to produce content that cuts through the noise. But don’t worry - it’s not as hard as it sounds and we’ve created everything you need to become leaders in content and social marketing.
Set your content goals
Know your audience
Try to speak to everyone, you’ll connect with no one. Take time to really think about who your products & services are best suited to and who you need to engage with.
Know your brand persona
Put some clarity around your brand tone of voice, specialist subject matters and the style of content you want to create- across all the different formats you use. This is a great way to ensure your style, matches your audience .
Set realistic objectives
Decide what matters most to your business and work from there. Content is unlikely to be a one stop journey, awareness to customer, so setting micro conversions along the way, like reach & engagement shows how your strategy contributes to business success.
Build a plan
Knowing what you want to achieve and aligning that to overall business objectives is a great way to build momentum, especially if your plan is agile enough to withstand iterations. Include evergreen content and items you can repurpose for added efficiency.
Analyse and Iterate
Keep track of what’s driving micro conversions and contributing to company KPIs so you can focus your time and resource on what makes the biggest impact. This will also arm you with the data you need to reassure stakeholders on the power of content.
Download your resources
Build the perfect workflow and collaboration strategy for your 2022 content
Key social media dates 2022 →Everything you need for a topical & timely social calendar
Best times to post on social media 2022 →Make sure your content goes live when your audience is online
The best content marketing tools for 2022Create the best marketing tech stack for your business - without spending a fortune
The perfect 2022 content calendar template →No need to wait for the right tool with the right template
How to pull of a last-minute holiday campaignIt's never too late! Use our free template and advice to get involved
Set the perfect social media policy for 2022 →Ensure online clarity through alignment
Defining your social media audience in 2022 →Know who you want to talk to - and where to find them
Repurposing content and the importance of a plan →Webinar hosted by Catherine Maskell on filling out your content plan
71% of content marketing leaders have a dedicated budget for content marketing technology