ContentCal
    Book A Demo
  • Try Free
  • Log in

Your 2022 Content Creation Toolkit

2022 is set to be the year of content and creators. With TikTok outgrowing other social platforms and Instagram reels hot on its heels, video shorts, UGC, and image-led, digestible posts that speak directly to your audience, are what need to fill your content calendar. At least 40% of what you create should be reusable and have multi-channel potential.

Join a free 2022 content strategy session

Calendar hero

Scroll down for your free content creation templates

We are living in a creator economy and need to produce content that cuts through the noise. But don’t worry - it’s not as hard as it sounds and we’ve created everything you need to become leaders in content and social marketing.

Image

Set your content goals

Know your audience

Try to speak to everyone, you’ll connect with no one. Take time to really think about who your products & services are best suited to and who you need to engage with.

Know your brand persona

Put some clarity around your brand tone of voice, specialist subject matters and the style of content you want to create- across all the different formats you use. This is a great way to ensure your style, matches your audience .

Set realistic objectives

Decide what matters most to your business and work from there. Content is unlikely to be a one stop journey, awareness to customer, so setting micro conversions along the way, like reach & engagement shows how your strategy contributes to business success.

Build a plan

Knowing what you want to achieve and aligning that to overall business objectives is a great way to build momentum, especially if your plan is agile enough to withstand iterations. Include evergreen content and items you can repurpose for added efficiency.

Analyse and Iterate

Keep track of what’s driving micro conversions and contributing to company KPIs so you can focus your time and resource on what makes the biggest impact. This will also arm you with the data you need to reassure stakeholders on the power of content.

Download your resources

Build the perfect workflow and collaboration strategy for your 2022 content

Key social media dates 2022 → icon
Key social media dates 2022 →
Everything you need for a topical & timely social calendar
Best times to post on social media 2022 → icon
Best times to post on social media 2022 →
Make sure your content goes live when your audience is online
The best content marketing tools for 2022 icon
The best content marketing tools for 2022
Create the best marketing tech stack for your business - without spending a fortune
The perfect 2022 content calendar template → icon
The perfect 2022 content calendar template →
No need to wait for the right tool with the right template
How to pull of a last-minute holiday campaign icon
How to pull of a last-minute holiday campaign
It's never too late! Use our free template and advice to get involved
Set the perfect social media policy for 2022 → icon
Set the perfect social media policy for 2022 →
Ensure online clarity through alignment
Defining your social media audience in 2022 → icon
Defining your social media audience in 2022 →
Know who you want to talk to - and where to find them
Repurposing content and the importance of a plan → icon
Repurposing content and the importance of a plan →
Webinar hosted by Catherine Maskell on filling out your content plan
quote icon

71% of content marketing leaders have a dedicated budget for content marketing technology

London Research in Partnership with ContetCal

Contentcal logo
© ContentCalTerms of use | Privacy Policy